4x4 Capital Acquires Sports and Active Nutrition Division of The Bountiful Company
October 4, 2021
4x4 Capital has acquired the former sports and active nutrition division of The Bountiful Company from KKR and Carlyle, taking control of a portfolio that includes Pure Protein, Body Fortress, MET‑Rx and Balance. The acquisition creates a focused consumer nutrition platform led by CEO Kent Cunningham; financial terms were not disclosed.
- Buyers
- 4x4 Capital
- Targets
- Former sports and active nutrition division of The Bountiful Company (Pure Protein; Body Fortress; MET‑Rx; Balance)
- Sellers
- KKR, Carlyle
- Industry
- Consumer Products
- Location
- New York, United States
- Transaction Type
- Buyout
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