Multiply Media Group Acquires London Lites
November 27, 2025
Multiply Media Group (MMG), a subsidiary of 2PointZero Group PJSC, has acquired 100% of London Lites, a London-based digital Out‑of‑Home (DOOH) operator. The deal adds more than 65 premium digital signs (including The Cube @ Flannels on Oxford Street) to MMG’s UK footprint and will be integrated under the Backlite UK brand to accelerate MMG’s UK expansion and programmatic DOOH capabilities.
- Buyers
- Multiply Media Group, 2PointZero Group PJSC
- Targets
- London Lites
- Sellers
- Sam Dayeh
- Industry
- Marketing & Advertising
- Location
- England, United Kingdom
- Transaction Type
- Buyout
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