Multiply Media Group Acquires London Lites

November 27, 2025

Multiply Media Group (MMG), a subsidiary of 2PointZero Group PJSC, has acquired 100% of London Lites, a London-based digital Out‑of‑Home (DOOH) operator. The deal adds more than 65 premium digital signs (including The Cube @ Flannels on Oxford Street) to MMG’s UK footprint and will be integrated under the Backlite UK brand to accelerate MMG’s UK expansion and programmatic DOOH capabilities.

Buyers
Multiply Media Group, 2PointZero Group PJSC
Targets
London Lites
Sellers
Sam Dayeh
Location
England, United Kingdom
Transaction Type
Buyout

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