Market Performance Group Acquires E.A. Langenfeld Associates

Sentinel Capital Partners Acquires Market Performance Group

January 16, 2024

Marketing & Advertising

Sentinel Capital Partners has acquired Market Performance Group (MPG), a leading omnichannel commerce agency serving consumer packaged goods companies, from Insignia Capital Group. Terms were not disclosed; Insignia has made a new minority investment alongside Sentinel. MPG, headquartered in Holmdel, New Jersey, has grown to roughly 440–450 employees and provides omnichannel strategy, analytics, and outsourced commerce services to large and midsized CPG clients.

LMPG Inc. Acquires Architectural Lighting Works (ALW) from Prairie Capital

February 15, 2023

Building Products

LMPG Inc. acquired 100% of Architectural Lighting Works (ALW) from Prairie Capital (Prairie Capital VI). ALW — a US-based manufacturer of interior and exterior architectural LED lighting — will continue to operate as an independent brand and will leverage LMPG's technology, supply chain and operational capabilities; ALW's CEO Jeff Croskey will remain in his role and the business includes more than 375 employees.

Insignia Capital Group Makes Equity Investment in Market Performance Group

January 28, 2021

Marketing & Advertising

Insignia Capital Group completed an equity investment in Market Performance Group (MPG), a Princeton Junction-based omnichannel commerce and sales strategy provider for CPG brands. The investment will fund MPG’s organic growth and support acquisition-driven expansion while the existing leadership team remains in place to continue operations.

Association Headquarters Acquires Association Executives Group

April 10, 2025

Professional Services

Association Headquarters (AH), a professional association management firm, has acquired Wisconsin-based Association Executives Group (AEG). The acquisition brings AEG’s ~15-person team and AMCI-accredited capabilities into AH’s platform to expand service offerings, drive efficiencies, and strengthen AH’s position in association management.

Market Performance Group Acquires The Creative Partners Group

October 4, 2022

Marketing & Advertising

Market Performance Group (MPG) has acquired The Creative Partners Group (The CPG) to expand its omnichannel strategy and services capabilities across Target and the broader retail marketplace. The transaction brings The CPG’s team and capabilities — including omnichannel marketplace growth, retail intelligence, category management, and creative/design — into MPG to strengthen its offerings for CPG brands and retailers.

Holley Acquires AEM Performance Electronics

April 15, 2021

Automotive

Holley has acquired substantially all of the assets of Advanced Engine Management, Inc. (dba AEM Performance Electronics) for $52 million. The deal expands Holley's electronic control and monitoring product offerings for performance and EV-conversion enthusiasts; Holley expects AEM to contribute pro forma 2021 sales of $26 million.