Hightouch Acquires London-based Knowledge Management Startup Whatis

Hightouch Acquires Workbase

April 19, 2022

Software

Hightouch has acquired workflow-automation startup Workbase to add proactive, formula-based workflow automation to its Data Activation Platform. The acquisition brings Workbase’s team and technology into Hightouch to expand product capabilities for revenue, sales, and marketing operations use cases, particularly for product-led growth workflows.

NICE Acquires MindTouch

April 20, 2021

Cloud & SaaS

NICE has acquired MindTouch, a San Diego–based knowledge management software company, to strengthen its digital self-service and knowledge capabilities within the NICE CXone platform. MindTouch, founded in 2005, reported about 100 employees and over 300 customers in 2020; financial terms were not disclosed.

Hightouch Acquires HeadsUp

November 16, 2023

AI & Machine Learning

Hightouch has acquired HeadsUp, an AI-driven conversion engine, and will integrate HeadsUp’s ML models into its Composable Customer Data Platform to build warehouse-native Customer 360 profiles and predictive conversion signals. HeadsUp co-founder and CEO Earl Lee will join Hightouch to lead AI/ML-driven Customer 360 development, expanding Hightouch’s capabilities for marketing, advertising, and operations use cases.

Thomson Reuters Acquires HighQ Solutions Limited

July 29, 2019

Cloud & SaaS

Thomson Reuters has acquired HighQ Solutions Limited, a London-based collaboration SaaS provider for the legal and regulated industries, from investment funds managed by Morgan Stanley Expansion Capital (other investors in HighQ included One Peak Partners and Goldman Sachs). The acquisition brings HighQ’s secure cloud collaboration, workflow automation and client engagement software — used by 400+ customers including more than half of the top 100 global law firms — into Thomson Reuters’ legal technology portfolio to expand its product capabilities for legal and regulated markets.

Cognizant Acquires Inawisdom

December 28, 2020

AI & Machine Learning

Cognizant acquired UK-based AI and machine learning consultancy Inawisdom to bolster its data, analytics and cloud-native AI capabilities. The deal brings Inawisdom's AWS-focused ML expertise and RAMP platform into Cognizant's Digital Business group; financial terms were not disclosed.

Harvey Acquires Hexus

January 23, 2026

AI & Machine Learning

Harvey has acquired Hexus, a two-year-old startup that builds AI-driven tools for creating product demos, videos, and guides. The deal brings Hexus's San Francisco engineering team into Harvey to accelerate product capabilities focused on in-house legal departments and to speed product iteration and customer-facing experiences.