Integrity Marketing Group Acquires Abernathy Financial Services

June 1, 2022

Integrity Marketing Group, a Dallas-based distributor of life and health insurance and wealth solutions, has acquired Abernathy Financial Services, an independent marketing organization (IMO) headquartered in Fort Walton Beach, Florida. Abernathy's president Brent Abernathy will become a Managing Partner at Integrity; financial terms were not disclosed. The deal expands Integrity's life insurance distribution reach and gives Abernathy access to Integrity's insurtech platform and shared services.

Buyers
Integrity Marketing Group
Targets
Abernathy Financial Services
Sellers
Abernathy Financial Services, Brent Abernathy
Platforms
Integrity Marketing Group, LLC
Location
Florida, United States
Transaction Type
Addon

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