Contentsquare Acquires Product Analytics Platform Heap

Heap Acquires Auryc

June 1, 2022

Cloud & SaaS

Heap has acquired Auryc to integrate session replay, heat mapping, and Voice of Customer capabilities into Heap's quantitative analytics platform. The acquisition expands Heap's product capabilities to offer a combined native quantitative and qualitative digital insights solution and brings Auryc CEO Jinlin Wang into Heap as Chief Strategy Officer.

Contentstack Acquires Lytics

January 8, 2025

Cloud & SaaS

Contentstack acquired Lytics, a real-time customer data platform, in a deal that closed in December 2024 to add first‑party data activation, audience insights and profile management to Contentstack's composable DXP. The combination aims to enable real‑time personalization at scale for brands and creates a combined business that the company says includes over 500 customers and more than 500 employees.

Cuadrilla Capital Acquires Chartbeat

July 25, 2022

Cloud & SaaS

Cuadrilla Capital has acquired Chartbeat, a leading content analytics SaaS platform that serves major digital publishers. Chartbeat will continue to be led by CEO John Saroff and will partner with Cuadrilla to accelerate product innovation and market expansion; financial terms were not disclosed.

Sensor Tower Acquires market intelligence platform data.ai

March 18, 2024

Data & Analytics

Sensor Tower has acquired market intelligence and mobile app analytics provider data.ai for an undisclosed amount, combining the two companies' data assets and product suites to create a broader digital intelligence offering. Bain Capital Credit led financing for the transaction with follow-on investments from Riverwood Capital and Paramark Ventures; the deal is intended to expand Sensor Tower's product capabilities, APAC presence and enterprise customer base.

Syndigo Acquires Content Analytics, Inc.

April 9, 2019

Data & Analytics

Chicago-based Syndigo, a portfolio company of The Jordan Company, has acquired San Francisco-based Content Analytics, Inc., a provider of digital-shelf analytics and product content management for brands and retailers. The acquisition combines Syndigo's Content Experience Hub with Content Analytics' end-to-end eCommerce platform to strengthen content management, syndication and analytics capabilities across consumer, retail and eCommerce markets; terms were not disclosed.

NielsenIQ Acquires Cornerstone Capabilities

July 26, 2021

Data & Analytics

NielsenIQ has acquired Cornerstone Capabilities, a SaaS provider of revenue management optimization for consumer packaged goods (CPG) clients whose AI-driven Curve platform optimizes regular and promotion pricing. NielsenIQ will integrate Cornerstone’s Curve with its Connect platform and data assets to build an end-to-end price and promotion revenue management solution and expand its analytics capabilities globally.