Amplitude Acquires VoC AI Startup Kraftful
July 15, 2025
Amplitude, Inc. has acquired Kraftful, an AI-native Voice of Customer (VoC) startup, to embed qualitative feedback analysis into Amplitude’s product analytics platform. The deal integrates Kraftful’s proprietary LLM-based feedback analysis to give customers a 360-degree view of user behavior and sentiment, accelerating Amplitude’s AI strategy and product capabilities.
- Buyers
- Amplitude, Inc.
- Targets
- Kraftful
- Industry
- Software
- Location
- California, United States
- Transaction Type
- Buyout
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