Aware Ads Acquires the Assets of AppThis
May 30, 2019
Aware Ads, a Toronto-based online marketing company, has acquired the assets of AppThis, a Denver-based mobile technology company focused on app discovery, user acquisition and mobile monetization. The asset purchase gives Aware Ads AppThis's programmatic optimization technology, real-time bidding platform, self-serve advertiser UI and machine learning engine to expand its mobile ad capabilities and global reach.
- Buyers
- Aware Ads, Inc.
- Targets
- AppThis, LLC
- Sellers
- AppThis, LLC
- Industry
- Marketing & Advertising
- Location
- Colorado, United States
- Transaction Type
- Divestiture
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