Church & Dwight Acquires Miss Mouth's Messy Eater Brand for About $325 Million

May 29, 2026

Church & Dwight Co., Inc. has signed and closed a definitive agreement to acquire the Miss Mouth's Messy Eater brand for approximately $325 million. The acquisition adds a digitally native, non-toxic stain-removal brand to Church & Dwight’s Fabric Care portfolio, with Miss Mouth's generating about $80 million in net sales and $28 million in EBITDA for the 12 months ended December 31, 2025.

Buyers
Church & Dwight Co., Inc.
Targets
Miss Mouth's Messy Eater brand
Location
United States
Transaction Type
Buyout

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