Church & Dwight Acquires Miss Mouth's Messy Eater Brand for About $325 Million
May 29, 2026
Church & Dwight Co., Inc. has signed and closed a definitive agreement to acquire the Miss Mouth's Messy Eater brand for approximately $325 million. The acquisition adds a digitally native, non-toxic stain-removal brand to Church & Dwight’s Fabric Care portfolio, with Miss Mouth's generating about $80 million in net sales and $28 million in EBITDA for the 12 months ended December 31, 2025.
- Buyers
- Church & Dwight Co., Inc.
- Targets
- Miss Mouth's Messy Eater brand
- Industry
- Consumer Products
- Location
- United States
- Transaction Type
- Buyout
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