Circana Completes Acquisition of NCSolutions
June 2, 2025
Circana has completed its acquisition of NCSolutions, the Nielsen–Catalina joint venture that provides purchase-based advertising measurement and optimization. The deal brings NCS’s team, data assets and measurement capabilities into Circana’s media business to expand audience targeting, media measurement, in‑flight optimization and clean‑room solutions for CPGs, retailers and agencies.
- Buyers
- Circana
- Targets
- NCSolutions
- Sellers
- Nielsen, Catalina
- Industry
- Data & Analytics
- Location
- New York, United States
- Transaction Type
- Buyout
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