Cvent Acquires ON24 to Expand AI-Powered Webinar and Digital Engagement

December 30, 2025

Cvent completed its acquisition of ON24, an AI-driven intelligent engagement and webinar platform for B2B enterprise sales and marketing. The deal expands Cvent’s event management portfolio by unifying in-person, hybrid, and virtual experiences into a connected Total Event Program and adding ON24’s enterprise-grade webinar and digital engagement capabilities.

Buyers
Cvent
Targets
ON24
Sellers
ON24 shareholders
Industry
Software
Location
California, United States
Transaction Type
Buyout

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