Cvent Acquires Splash to Expand Field Marketing Product Suite

Cvent Acquires ON24 to Expand AI-Powered Webinar and Digital Engagement

December 30, 2025

Software

Cvent completed its acquisition of ON24, an AI-driven intelligent engagement and webinar platform for B2B enterprise sales and marketing. The deal expands Cvent’s event management portfolio by unifying in-person, hybrid, and virtual experiences into a connected Total Event Program and adding ON24’s enterprise-grade webinar and digital engagement capabilities.

Cvent Acquires Goldcast

December 15, 2025

Cloud & SaaS

Cvent has acquired Goldcast, an AI-powered B2B video content and webinar platform, to integrate Goldcast's automated video-clipping and content-repurposing capabilities into Cvent's event marketing and management platform. The deal will allow Cvent customers to instantly convert event moments into on-brand video content and extend the lifecycle and revenue impact of webinars and events.

Cvent Acquires Jifflenow and iCapture

January 12, 2024

Cloud & SaaS

Cvent has acquired Jifflenow, a B2B meeting-scheduling platform, and iCapture, a trade-show lead capture solution, to expand its event marketing and management capabilities. The acquisitions add appointment scheduling and universal lead-capture functionality to Cvent’s Event Marketing & Management platform, improving trade-show ROI and on-site lead qualification and follow-up.

OneMagnify Acquires Splash Analytics

May 18, 2023

Data & Analytics

OneMagnify, a Crestview Partners–backed marketing and data solutions provider, has acquired Splash Analytics, a Louisville-based analytics and predictive modeling firm. The deal (financial terms not disclosed) expands OneMagnify's data science and predictive analytics capabilities as an add-on to its platform.

Cvent, Inc. Acquires QuickMobile

May 2, 2018

Software

Cvent, Inc. announced it will acquire QuickMobile, a Vancouver-based pioneer in mobile event apps, to broaden its mobile event app and onsite solution capabilities. The acquisition (QuickMobile ~100 employees) is intended to deepen Cvent's attendee onsite experience offerings and extend its market reach through QuickMobile's partner network; the deal was expected to close before the end of May 2018.

Cvent Inc. Acquires Alliance Tech

November 11, 2015

Cloud & SaaS

Cvent, Inc. (NYSE: CVT), a leading cloud-based event management platform, acquired Alliance Tech, an Austin-based event technology solutions provider, in a transaction that closed on November 2, 2015. Carter Morse & Mathias served as Alliance Tech's exclusive financial advisor; the acquisition expands Cvent's event technology capabilities in check-in/badging, attendance tracking, lead retrieval and event analytics.