Cvent Acquires Splash to Expand Field Marketing Product Suite

September 6, 2024

Cvent has acquired Splash, an event marketing technology company, to extend its event and marketing platform into field and repeatable event programs. The acquisition brings Splash's platform — used by 500+ organizations including more than 60 Fortune 1000 companies — into Cvent's product suite to accelerate event marketing capabilities and drive pipeline for customers.

Buyers
Cvent
Targets
Splash
Industry
Software
Location
New York, United States
Transaction Type
Buyout

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