Dynata Acquires Reimagine Holdings from BV Investment Partners

February 21, 2019

Dynata has acquired Reimagine Holdings LLC, a global provider of data creation and technology-enabled business intelligence, from BV Investment Partners. Reimagine — which includes Critical Mix, MarketSight (a cloud-based SaaS analytics platform), and PopResearch — is based in Westport, Connecticut and will be integrated into Dynata's first-party data and analytics offerings.

Buyers
Dynata
Targets
Reimagine Holdings LLC
Sellers
BV Investment Partners
Industry
Data & Analytics
Location
Connecticut, United States
Transaction Type
Divestiture

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