Burrell Communications Group Acquires Atlanta-Based Fitzco

April 23, 2025

Burrell Communications Group has acquired Fitzco, a 42-year-old full-service marketing agency based in Atlanta, Georgia. The roughly 100-person firm will operate as a separate entity with founder Dave Fitzgerald becoming interim CEO — the deal is Burrell's first step toward building the BCG Worldwide agency network and deepens Burrell's capabilities in creative, media, measurement and analytics.

Buyers
Burrell Communications Group
Targets
Fitzco
Sellers
Dave Fitzgerald
Platforms
Burrell Communications Group
Location
Georgia, United States
Transaction Type
Addon

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