Hightouch Acquires Workbase

Hightouch Acquires HeadsUp

November 16, 2023

AI & Machine Learning

Hightouch has acquired HeadsUp, an AI-driven conversion engine, and will integrate HeadsUp’s ML models into its Composable Customer Data Platform to build warehouse-native Customer 360 profiles and predictive conversion signals. HeadsUp co-founder and CEO Earl Lee will join Hightouch to lead AI/ML-driven Customer 360 development, expanding Hightouch’s capabilities for marketing, advertising, and operations use cases.

Hightouch Acquires London-based Knowledge Management Startup Whatis

July 26, 2022

Cloud & SaaS

Hightouch has acquired London-based knowledge management startup Whatis to integrate Whatis’ warehouse-centric knowledge and data sharing capabilities into Hightouch’s Data Activation platform and expand its presence in Europe. Terms were not disclosed; Whatis co-founders Hugo Darwood and Mitchell Friedman will join Hightouch as part of the deal.

Workday Acquires HiredScore

February 27, 2024

Cloud & SaaS

Workday, the Pleasanton, California-based enterprise cloud applications company, has entered into a definitive agreement to acquire HiredScore, an AI-powered talent orchestration provider headquartered in New York. The acquisition (terms undisclosed, reported to be in the hundreds of millions) will integrate HiredScore's responsible AI recruiting and internal mobility capabilities into Workday's talent management and Skills Cloud offerings to enhance recruiting, screening, and internal mobility for customers.

FinTech Automation Acquires DevBase

December 20, 2021

Staffing & HR

FinTech Automation, a fintech Infrastructure-as-a-Service platform, has acquired DevBase, a U.S.-based nearshore staff augmentation firm that provides hiring, training and management of software engineers. The deal expands FTA's development capabilities and UX/UI resources to accelerate product development for financial institutions and fintech customers; FinTech Automation is a portfolio company of a merchant bank fund managed by Austin Capital General Partner.

H.I.G. Growth Partners Invests in Worksuite

August 14, 2023

Cloud & SaaS

H.I.G. Growth Partners, the growth-capital affiliate of H.I.G. Capital, has completed a strategic growth investment in Worksuite, an end-to-end freelancer operations management cloud platform. The funding will support Worksuite's product and go-to-market expansion as it scales its contingent workforce management, compliance, and payments capabilities for enterprise customers.

WorkStep Acquires WorkHound

April 23, 2025

Software

WorkStep, a San Francisco–based frontline employee engagement platform, has acquired WorkHound, a real-time employee feedback management platform focused on the supply chain. The deal strengthens WorkStep's AI-driven engagement capabilities, deepens its presence in trucking and logistics, and accelerates product innovation for frontline workforce customers.