Edgewell Personal Care Company Acquires Billie Inc.
November 29, 2021
Edgewell Personal Care Company acquired Billie Inc., a digitally native direct-to-consumer women's personal care brand, in an all-cash transaction valued at $310 million that closed on November 29, 2021. The acquisition adds Billie's DTC and digital capabilities to Edgewell's portfolio and positions the brand for expansion into U.S. brick-and-mortar retail while keeping Billie led by its co-founders.
- Buyers
- Edgewell Personal Care Company
- Targets
- Billie Inc.
- Industry
- Consumer Products
- Location
- New York, United States
- Transaction Type
- Buyout
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