Dollar Shave Club Acquires Truly Beauty

Tru Fragrance & Beauty Acquires Lake & Skye

October 29, 2025

Consumer Products

Tru Fragrance & Beauty has acquired fragrance brand Lake & Skye, which it first backed with a minority investment in 2018. Tru plans to scale the US-based brand, deepen relationships with national retailers including Ulta, Nordstrom and Blue Mercury, and retain founder Courtney Somer as Chief Creative Officer and minority equity owner; Roxann Blasz will become President.

CurrentBody Acquires Tria Beauty

October 21, 2024

Consumer Products

CurrentBody has completed the acquisition of Tria Beauty, the pioneer in at‑home laser hair removal and skin rejuvenation devices. The purchase brings Tria into CurrentBody's Beauty Tech portfolio alongside CurrentBody Skin and ZIIP, expanding CurrentBody's capabilities in clinical-grade at‑home beauty technology.

Monogram Capital Partners Acquires Majority Stake in Tru Fragrance & Beauty

April 2, 2024

Consumer Products

Monogram Capital Partners, a Los Angeles-based private equity firm, has acquired a majority stake in Tru Fragrance & Beauty, a Willowbrook, Illinois–based beauty brand builder. The investment will be used to accelerate Tru's growth and scale — expanding distribution in the U.S., Canada, the U.K., Europe, launching new brands and licensing relationships, and pursuing complementary acquisitions.

Nexus Capital Management Acquires 65% Stake in Dollar Shave Club from Unilever

October 30, 2023

Consumer Products

Nexus Capital Management will acquire a 65% majority stake in Dollar Shave Club from Unilever, with Unilever retaining a 35% minority holding. Financial terms were not disclosed; the transaction is expected to close this year subject to customary conditions. Nexus said it will invest in marketing, product innovation and use Dollar Shave Club as a platform for additional brands.

Wellbeam Consumer Health Acquires TruSkin

June 20, 2021

Consumer Products

Wellbeam Consumer Health, a portfolio platform backed by private equity firm American Pacific Group, has acquired TruSkin, a direct-to-consumer skincare brand known for its best-selling vitamin C facial serum on Amazon. The transaction is an add-on to Wellbeam’s ecommerce-focused wellness portfolio and expands its presence in the skincare/serums category across ecommerce and retail channels.

Procter & Gamble (P&G) to Acquire Billie Inc

January 8, 2020

Consumer Products

P&G announced plans to acquire Billie Inc, a female body care and shaving brand with a subscription-based direct-to-consumer model. The deal is intended to complement P&G’s female grooming portfolio by combining Billie's digital and DTC capabilities with P&G’s brands, resources, and go-to-market expertise.