Eureka Equity Partners Invests in Advertiser Perceptions
February 16, 2023
Philadelphia-based private equity firm Eureka Equity Partners has made a significant investment in New York-based Advertiser Perceptions, a provider of research-based market intelligence for the media, advertising and ad tech industries. Terms were not disclosed; Abacus Finance Group provided senior debt and JEGI CLARITY served as advisor to Advertiser Perceptions.
- Buyers
- Eureka Equity Partners
- Targets
- Advertiser Perceptions
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Growth capital
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