Experian Acquires Own Up to Expand Mortgage Access in the Experian Marketplace
February 3, 2026
Experian entered into a definitive agreement to acquire Own Up, an AI-powered mortgage shopping platform. The deal is designed to expand mortgage comparison and guidance within the Experian Marketplace, combining Experian’s consumer reach and data capabilities with Own Up’s technology and lender network.
- Buyers
- Experian
- Targets
- Own Up
- Industry
- Data & Analytics
- Location
- United States
- Transaction Type
- Buyout
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