Freeman Acquires Sparks, a Global Brand Experience Agency
August 1, 2023
Freeman has acquired Sparks, a Philadelphia-based global brand experience and experiential marketing agency; terms were not disclosed. Financing for the transaction was provided by KKR, and the deal represents an exit for EagleTree Capital and Sparks' ownership group led by Scott Tarte and Jeff Harrow. Sparks will combine with Freeman's agency business to expand Freeman's capabilities in corporate events, exhibits and brand experience.
- Buyers
- Freeman, KKR
- Targets
- Sparks
- Sellers
- EagleTree Capital, Scott Tarte, Jeff Harrow
- Industry
- Marketing & Advertising
- Location
- Pennsylvania, United States
- Transaction Type
- Buyout
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