gen.video Acquires Bounty to Expand Creator Commerce and UGC Capabilities
September 9, 2024
gen.video has acquired Bounty, a Los Angeles–based UGC marketplace and Shopify app, and launched a new content collaboration platform called partnrUP. The acquisition gives gen.video access to Bounty’s network of micro and nano creators and automates user-generated-content collection and performance-based incentives for ecommerce brands, expanding gen.video’s creator commerce capabilities.
- Buyers
- gen.video
- Targets
- Bounty
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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