Health Media Network Acquires U.S. Media Assets of OFX Media Group

OptimizeRx Acquires Medicx Health for $95 million

October 12, 2023

Marketing & Advertising

OptimizeRx Corp. (Nasdaq: OPRX) has signed an agreement to acquire Scottsdale-based Medicx Health (Healthy Offers, Inc.) for $95 million, with certain Medicx managers rolling about $10.5 million into OptimizeRx stock. The acquisition will expand OptimizeRx's omnichannel reach by adding Medicx's patient-focused Micro-Neighborhood Targeting platform and analytics, and is expected to be immediately accretive and to increase consolidated revenue run-rate toward $100 million.

CheckedUp Acquires Health Media Network

December 2, 2022

Healthcare Services

Rockbridge-backed CheckedUp has acquired Health Media Network (HMN), a Norwalk, Connecticut-based provider of digital point-of-care patient education and wellness content. Comvest Credit Partners acted as administrative agent on a senior secured credit facility to support CheckedUp's acquisition of HMN and the combined platform's future growth.

CheckedUp Acquires Health Media Network

October 21, 2022

Healthcare Services

CheckedUp, a Rockbridge Growth Equity-backed point-of-care digital patient education company, has acquired Health Media Network (HMN) to create one of the nation's largest specialty-focused digital point-of-care advertising networks. The deal — financed with senior debt from Comvest — expands CheckedUp's network breadth across medical specialties and enhances its content and in-office digital offerings; financial terms were not disclosed.

OPEN Health Acquires The CM Group from NaviMed Capital

July 28, 2022

Healthcare Services

OPEN Health has signed a binding agreement to acquire The CM Group, a US-based medical communications platform, from NaviMed Capital. The acquisition expands OPEN Health’s global reach and deepens its scientific communications and market access capabilities for pharmaceutical and biotech clients; terms were not disclosed.

GoodRx Acquires HealthiNation

April 19, 2021

Media & Entertainment

GoodRx, Inc. (NASDAQ: GDRX) announced the acquisition of HealthiNation on April 19, 2021 to expand its health content and Manufacturer Solutions offering. The purchase brings HealthiNation's library of premium health videos and editorial expertise into GoodRx to provide new ways for pharmaceutical manufacturers to reach targeted audiences and for consumers to access vetted health information.

LIN Media Acquires Majority Ownership in HYFN

April 4, 2013

Marketing & Advertising

LIN Media (LIN TV Corp.) acquired a majority ownership position in HYFN, a full-service digital agency specializing in social, mobile and web marketing. The acquisition expands LIN Media’s digital media portfolio and gives LIN access to HYFN’s proprietary social media management platform and creative/engineering capabilities to offer integrated digital marketing solutions to advertisers.