Helen of Troy Acquires Curlsmith (Recipe Products Ltd)
April 25, 2022
Helen of Troy Limited (via a subsidiary) acquired Recipe Products Ltd, the maker of Curlsmith, for $150.0 million in cash. The tuck-in purchase expands Helen of Troy's prestige Beauty platform into the fast-growing textured haircare market; Curlsmith reported estimated 2022 net sales of $40–$42 million and becomes a high‑margin brand in the portfolio.
- Buyers
- Helen of Troy Limited
- Targets
- Recipe Products Ltd (Curlsmith)
- Industry
- Consumer Products
- Location
- England, United Kingdom
- Transaction Type
- Buyout
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