KEY Investment Partners Acquires BellRock Brands
January 12, 2026
KEY Investment Partners purchased BellRock Brands out of receivership, securing the company's brand assets and providing working capital to refocus and revitalize the portfolio. The assets will be operated under a newly formed company, MM Brands, led by incoming CEO Joe Bayern as the business pursues national brand-building ahead of potential federal cannabis rescheduling.
- Buyers
- KEY Investment Partners
- Targets
- BellRock Brands, Inc.
- Sellers
- Receivership (unnamed)
- Industry
- Consumer Products
- Location
- Colorado, United States
- Transaction Type
- Buyout
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