Mindgruve Acquires Hamburg-based Ameo

MoEngage Acquires Aampe to Deliver 1:1 Agentic Decisioning for B2C Marketing

June 25, 2026

Cloud & SaaS

MoEngage, an agentic customer engagement platform used by 1,350+ consumer brands, announced the acquisition of San Francisco-based AI infrastructure company Aampe. The deal integrates Aampe’s reinforcement-learning engine into MoEngage to provide dedicated autonomous AI agents that perform individualized decisioning for B2C marketing personalization at scale.

Swoogo Acquires Amae Live

October 17, 2025

Professional Services

Swoogo, the Los Angeles–based event management platform, has acquired Amae Live, a bespoke event technology and development firm founded by Leonora Valvo. The deal expands Swoogo’s Professional Services capabilities—adding custom development, creative builds, and deeper technical support for customers building branded and complex event experiences.

MindgruveMacarta Merges with Icon Commerce

September 10, 2024

Marketing & Advertising

MindgruveMacarta announced a merger with Icon Commerce, the largest independent commerce agency in the Midwest, combining capabilities in omnichannel commerce, retail media, DTC and marketplace services. The deal expands MindgruveMacarta's Midwest footprint (Icon is headquartered in Cincinnati) and broadens the combined agency's service offering for consumer, CPG, retail and B2B clients.

E‑Commerce Software Group (funds advised by Bregal) Acquires amaZervice and Adds It to Billbee

April 4, 2024

Cloud & SaaS

The E‑Commerce Software Group, established by funds advised by Bregal Unternehmerkapital (BU), has acquired German VAT-compliance and invoicing SaaS provider amaZervice as a strategic add‑on to Billbee. The deal brings amaZervice’s Amainvoice product and ~2,500 customers into Billbee’s multi‑channel e‑commerce platform to expand marketplace invoicing and VAT compliance capabilities.

ECOMMERCE ONE (Oakley Capital) Acquires Makaira GmbH and Marmalade GmbH

July 18, 2023

Cloud & SaaS

Oakley Capital-backed portfolio company ECOMMERCE ONE has acquired German e-commerce specialists Makaira GmbH and Marmalade GmbH to strengthen its suite of e‑commerce solutions in the DACH region. Founder Joscha Krug will remain as Managing Director and become a minority shareholder in ECOMMERCE ONE, while the acquisitions add headless storefront software and shop-system consultancy capabilities to the platform for cross-selling and capability expansion.

Humi Acquires Ameego

August 10, 2022

Cloud & SaaS

Humi, a Canadian all-in-one HR platform, acquired Ameego, a Canadian scheduling and time-clock software provider. The acquisition integrates Ameego's workforce scheduling and labour-optimization capabilities into Humi's HRIS, payroll and benefits platform to give customers a single platform for HR, payroll and scheduling and to expand Humi's product capabilities.