Out There First Acquires Alex Brands (relaunches as Alex Global Products)

The Pokémon Company International Acquires Excell Brands

February 19, 2026

Retail

The Pokémon Company International has entered into a definitive agreement to acquire Excell Brands, a U.S. distributor and category management service provider for trading cards and collectibles. The transaction is expected to close subject to regulatory approvals and customary closing conditions.

Encore Acquires FIRST to Expand Global Brand Experience and In‑Venue Event Services

December 4, 2025

Marketing & Advertising

Encore, a global event production and technology provider, has acquired FIRST, a global brand experience and event marketing agency headquartered in New York. The acquisition expands Encore’s in-venue and embedded team capabilities and strengthens its global footprint across North America, EMEA and APAC.

Beyond Inc. Acquires Buy Buy Baby Brand Rights for $5M

February 7, 2025

Retail

Beyond Inc. (the Bed Bath & Beyond/Overstock owner) agreed to acquire the global rights to the Buy Buy Baby brand for $5 million, buying assets including domains, databases, IP, vendor relationships and related content. The deal reunites Buy Buy Baby with Bed Bath & Beyond under Beyond’s ownership and positions the company to relaunch the brand online, explore tokenization of IP with tZero, and leverage partnerships (including Kirkland’s) for potential brick-and-mortar integration.

Gersh Acquires You First

December 3, 2024

Media & Entertainment

The Gersh Agency (a Crestview Partners-backed agency) has acquired You First, a Madrid-based global sports and entertainment agency, doubling Gersh’s headcount to more than 600 and expanding its global footprint to roughly 22 offices across 14+ countries. The deal was financed with equity from existing shareholders and a new term loan arranged by Monroe Capital; You First CEO Juan Aísa will join Gersh's board and continue to run the business from Madrid.

eBrands Global Acquires Indo Solutions' Trampoline Scooter Business

May 30, 2022

Consumer Products

Finnish aggregator eBrands Global has acquired the trampoline scooter business of Indo Solutions from founding brothers Vesa and Juha Poutiainen. The acquisition will allow eBrands to scale the Indo brand on D2C marketplaces like Amazon and Walmart Online; financial terms were not disclosed.

Outward Hound Acquires Planet Dog

October 16, 2018

Consumer Products

Outward Hound, a J.W. Childs-backed portfolio company, acquired Planet Dog — a Made-in-USA dog toy brand known for its Orbee line and values-driven positioning. The add-on expands Outward Hound’s branded product offerings in the dog toy segment and follows Outward Hound’s acquisition by J.W. Childs in December 2017.