Perion Acquires Greenbids
May 13, 2025
Perion Network Ltd. acquired Greenbids, an AI-powered media buying optimization platform that creates custom bidding algorithms for walled gardens and leading DSPs. The deal (approximately up to $65 million in total consideration) includes $27.5 million cash at closing, a $22.5 million two-year earnout, and $15 million in employee retention (cash and equity), and is expected to immediately enhance Perion One's lower-funnel, walled-garden capabilities and be accretive to adjusted EBITDA.
- Buyers
- Perion Network Ltd.
- Targets
- Greenbids
- Industry
- Marketing & Advertising
- Location
- France
- Transaction Type
- Buyout
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