Phoenix Brands Acquires Colgate-Palmolive's North American Laundry Detergent Brands
December 29, 2017
Phoenix Brands LLC acquired Colgate-Palmolive Co.'s North American heavy‑duty laundry detergent brands (including Fab, Dynamo, Arctic Power, ABC, Cold Power and Fresh Start) and the U.S./Canada/Puerto Rico license for Ajax laundry detergents. The sale closed in 2006 and was part of Colgate‑Palmolive's decision to deemphasize detergents and focus on higher‑margin oral, personal and pet care businesses.
- Buyers
- Phoenix Brands LLC
- Targets
- Colgate‑Palmolive Co.'s North American heavy‑duty laundry detergent brands (Fab, Dynamo, Arctic Power, ABC, Cold Power, Fresh Start; Ajax laundry detergent license)
- Sellers
- Colgate‑Palmolive Co.
- Industry
- Consumer Products
- Location
- New York, United States
- Transaction Type
- Divestiture
Explore More
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.