DoubleVerify Acquires Rockerbox for $85M

February 26, 2025

DoubleVerify has agreed to acquire ad-measurement startup Rockerbox in an all-cash deal valued at $85 million (with additional equity for employees). The acquisition bolsters DoubleVerify's ad tech capabilities—adding attribution and campaign performance measurement—and Rockerbox's ~50 employees will join DoubleVerify's New York-based team; the deal is expected to close early in Q2.

Buyers
DoubleVerify
Targets
Rockerbox
Location
New York, United States
Transaction Type
Buyout

Explore More

Related Acquisitions

Track M&A activity that matters to you

Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.