DoubleVerify Acquires Rockerbox for $85M
February 26, 2025
DoubleVerify has agreed to acquire ad-measurement startup Rockerbox in an all-cash deal valued at $85 million (with additional equity for employees). The acquisition bolsters DoubleVerify's ad tech capabilities—adding attribution and campaign performance measurement—and Rockerbox's ~50 employees will join DoubleVerify's New York-based team; the deal is expected to close early in Q2.
- Buyers
- DoubleVerify
- Targets
- Rockerbox
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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