SAP SE Acquires Emarsys from Vector Capital
November 5, 2020
SAP SE has acquired Emarsys, a Vienna-based provider of cloud-based omnichannel marketing and customer engagement software, from Vector Capital. Terms were not disclosed; Vector Capital had been Emarsys' first outside institutional investor since 2015 and helped scale the business globally, including expansion into the U.S.
- Buyers
- SAP SE
- Targets
- Emarsys
- Sellers
- Vector Capital
- Industry
- Marketing & Advertising
- Location
- Vienna, Austria
- Transaction Type
- Buyout
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