Sovrn Holdings Acquires Proper Media
July 14, 2021
Sovrn Holdings, Inc. acquired San Diego-based Proper Media to expand its suite of publisher solutions by integrating Proper Media's advertising technology and managed services. The deal is intended to boost publisher revenue through higher-yielding ad operations, unified reporting, and streamlined managed services.
- Buyers
- Sovrn Holdings, Inc.
- Targets
- Proper Media
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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