Viamedia Acquires LocalFactor

March 24, 2025

Viamedia has acquired LocalFactor, a Westport, Connecticut-based tech-enabled digital advertising company, to integrate LocalFactor's programmatic and geo-targeting capabilities with Viamedia's linear TV and digital ad infrastructure. LocalFactor founder and CEO Evan Rutchik will join Viamedia as President & Chief Strategy Officer and LocalFactor will operate as a division of Viamedia to strengthen digital ad operations, sales monetization, and privacy-compliant audience targeting.

Buyers
Viamedia
Targets
LocalFactor
Location
Connecticut, United States
Transaction Type
Buyout

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