Youngevity International Acquires BeneYOU, LLC
November 1, 2019
Youngevity International, Inc. completed the acquisition of the assets of BeneYOU, LLC effective November 1, 2019. The deal brings BeneYOU’s brands — including Jamberry, Avisae and M.Global — and access to their distributor/customer database (reported as over 3 million) into Youngevity’s multi-channel lifestyle platform to enable cross‑marketing and expand its direct‑selling footprint.
- Buyers
- Youngevity International, Inc.
- Targets
- BeneYOU, LLC
- Industry
- Consumer Products
- Location
- Utah, United States
- Transaction Type
- Buyout
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