Tracked deals
23
23 tracked deals across 2020-2026.
E-Commerce Buyers & Acquisitions in Florida
Buyer mix
Mixed buyer set
17 strategic · 13 pe
Top trend
Volume peaked in 2021
7 tracked deals announced in 2021.
Primary Insight
What Stands Out
- iHerb Holdings, LLC acquired Vitacost.com, purchasing the Vitacost brand, intellectual property, and inventory from The Kroger Co.
- Instacart acquired Wynshop to integrate Wynshop’s e-commerce solutions into Instacart’s retailer-facing products like Storefront Pro
- Multiple deals emphasize digital retail plus adjacent capabilities (e.g., Boatzon’s financing and insurance integrations)
- Private equity and growth-oriented investors appear repeatedly among Florida e-commerce buyers (including H.I.G. Growth Partners, Cartesian Capital Group, and Topspin Consumer Partners)
- The geography is clustered around Florida-based operations, including Miami and Fort Lauderdale, plus broader growth beyond Florida in some cases
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Top Buyers
Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| Balance Point Capital | 2 | Alternative investment manager providing debt and equity ... | PE |
| Topspin Consumer Partners | 2 | Middle-market private equity firm investing in establishe... | PE |
| AutoAnything, Inc. | 1 | Leading online retailer of automotive performance parts a... | Strategic (PE-backed) |
| BOW Group | 1 | Global lifestyle products and consumer-goods platform wit... | Strategic (PE-backed) |
| Brookside Capital Partners | 1 | Provider of subordinated debt, unitranche loans and minor... | PE |
| Cartesian Capital Group | 1 | Global private equity firm providing growth equity and su... | PE |
| Cortec Group (Cortec Group Fund VII, L.P.) | 1 | New York-based private equity firm focused on middle-mark... | PE |
| EBG | 1 | E-commerce solutions provider specializing in travel and ... | Strategic |
| Enthusiast Auto Holdings, LLC | 1 | Direct-to-enthusiast, digitally native e-commerce platfor... | Strategic (PE-backed) |
| Gotham Cigars, LLC | 1 | Direct-to-consumer online retailer of cigars and related ... | Strategic |
Acquisition Volume in E-Commerce in Florida by Year
Last 6 years
Actual
Full-year estimate
Supporting Data
Recent Transactions
-
September 9, 2026
- Buyer
- The Real Brokerage Inc.
- Target
- Clayton Coastal Group
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Addon
The Real Brokerage Inc., a technology-enabled real estate platform, announced that Clayton Coastal Group has joined the company. The addition brings 37 agents and nearly $300 million in annual sales volume, supporting Clayton Coastal Group’s expansion from Florida into New York.
-
January 9, 2026
- Buyer
- iHerb Holdings, LLC
- Target
- Vitacost.com, Inc.
- Seller
- The Kroger Co.
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Buyout
iHerb Holdings, LLC has completed the acquisition of Vitacost.com, Inc. from The Kroger Co., acquiring the Vitacost brand, intellectual property and inventory. The deal—terms undisclosed—is intended to accelerate iHerb's U.S. market presence, expand its customer base and strengthen its position in the vitamins, minerals and supplements and natural products e‑commerce category.
-
- Buyer
- Instacart
- Target
- Wynshop
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Buyout
Instacart has acquired Wynshop, a Fort Lauderdale–based provider of e-commerce solutions for grocers and retailers, to deepen its enterprise technology offerings and integrate Wynshop capabilities into Instacart’s Storefront Pro and other retailer-facing products. Wynshop will operate as a wholly owned subsidiary, and Instacart plans to bring its e-commerce, advertising, fulfillment, and in‑store solutions to Wynshop partners over time.
-
January 5, 2023
- Buyer
- MarineMax, Inc., New Wave Innovations
- Target
- Boatzon
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Buyout
MarineMax, through its technology arm New Wave Innovations, has completed the acquisition of Boatzon, an online boat and marine digital retail platform that integrates financing and insurance. The deal brings Boatzon's FinTech and InsureTech capabilities into MarineMax's digital portfolio to accelerate online boat purchasing and improve customer experience across its global dealer and marina network.
-
November 1, 2022
- Buyer
- Turn5
- Target
- Eckler's
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Buyout
Turn5, the operator of AmericanMuscle, ExtremeTerrain and AmericanTrucks, has acquired Eckler's, a specialty e-tailer of automotive restoration parts and accessories. Prestwick acted as exclusive advisor to Eckler's; financial terms were not disclosed.
-
- Buyer
- Roebling Capital Partners, Brookside Capital Partners, Harbert Credit Solutions, Heena and Rakesh Rathore, Travis VanderKodde
- Target
- The Porch Swing Company
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Buyout
Roebling Capital Partners acquired The Porch Swing Company, a direct-to-consumer e-commerce retailer of porch swings and outdoor furniture. The transaction was financed with unitranche debt and a co-investment from Brookside Capital Partners, with additional funding from Harbert Credit Solutions and several individual co-investors.
-
July 7, 2022
- Buyer
- Incline Equity Partners
- Target
- Raney's, Inc.
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Recapitalization
Pittsburgh-based private equity firm Incline Equity Partners recapitalized Raney's, an Ocala, Florida–based e-commerce distributor of aftermarket heavy‑duty truck parts and accessories. The recapitalization will fund investments in technology and inventory management, expand Raney's private‑label offerings, and support M&A to grow the business.
-
June 29, 2022
- Buyer
- EBG
- Target
- Undercover Tourist
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Buyout
EBG, a U.S. e-commerce solutions provider specializing in travel and entertainment, has acquired Undercover Tourist, a consumer-focused online travel marketplace and theme-park ticket reseller. The acquisition expands EBG's portfolio into the B2C travel market and preserves the Undercover Tourist brand as a separate business unit to support national product growth and enhanced consumer content.
-
- Buyer
- Lax.com
- Target
- Zimagear
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Buyout
Lax.com, an online lacrosse specialty retailer based in Norwalk, Connecticut, has acquired Zimagear, a Florida-based provider of custom helmet decals, sublimated uniforms, and apparel design. The acquisition aims to expand Lax.com's creative capabilities and strengthen its team sales and custom apparel offerings for collegiate, club, and high-school lacrosse programs.
-
- Buyer
- Cartesian Capital Group
- Target
- Tiendamia.com
- Seller
- Tiendamia founders and shareholders
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Growth capital
Miami-based cross-border eCommerce and transportech platform Tiendamia.com has received a minority growth investment from global private equity firm Cartesian Capital Group to accelerate its expansion across Latin America and into new regions including the Middle East and Africa. Cartesian partners will join Tiendamia's board and the capital will be used to scale operations, develop new verticals, and expand the company's fulfillment, logistics, and payments capabilities.
-
November 16, 2021
- Buyer
- Enthusiast Auto Holdings, LLC (EAH), Cortec Group (Cortec Group Fund VII, L.P.)
- Target
- Teslaccessories, LLC d/b/a EVANNEX
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Addon
Enthusiast Auto Holdings (EAH), a Cortec-backed e-commerce platform, acquired Teslaccessories, LLC d/b/a EVANNEX, a Deerfield Beach, Florida-based direct-to-consumer retailer of aftermarket Tesla and electric vehicle accessories. EVANNEX’s president Matt Pressman will continue to manage the business; EAH said it will support EVANNEX with digital marketing, operations, R&D and technology to broaden the product catalog and accelerate growth. Terms were not disclosed.
-
September 28, 2021
- Buyer
- H.I.G. Growth Partners
- Target
- GLD, LLC
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Growth capital
H.I.G. Growth Partners completed a strategic growth investment in GLD, LLC, a Miami-based digitally native direct-to-consumer jewelry, accessories, and apparel brand focused on the streetwear/urban market. The capital and strategic support from H.I.G. will be used to scale GLD’s digital marketing, product assortment, and overall growth initiatives; Paul Hastings served as legal counsel to H.I.G. and The Sage Group advised GLD.
-
August 17, 2021
- Buyer
- Jacmel NYC
- Target
- The Boho Boutique
- Seller
- Saul Owide
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Buyout
Jacmel NYC, a major U.S. jewelry manufacturer and distributor, has acquired The Boho Boutique, an e-commerce DTC jewelry brand launched in December 2016, for an undisclosed amount. Jacmel said the deal will accelerate its digital and direct-to-consumer strategy; founder Saul Owide will move on to new projects including Rachel Bloom NYC.
-
July 29, 2021
- Buyer
- BOW Group
- Target
- Musart (musart.com)
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Buyout
BOW Group has acquired Musart.com, a Miami-based online marketplace for original artworks and licensed art products. The acquisition gives BOW Group a digital art marketplace and strengthens its D2C ecommerce, logistics and product-licensing capabilities while enabling Musart to expand sales internationally, particularly in Europe.
-
July 27, 2021
- Buyer
- OneWater Marine Inc.
- Target
- PartsVu
- Seller
- PartsVu (co-owners Philip Osborne and Michael Newton)
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Buyout
OneWater Marine Inc. signed a definitive agreement to acquire the assets of PartsVu, an online marketplace for OEM marine parts, electronics and accessories. The acquisition expands OneWater's presence in the marine parts and accessories sector, adding a digital e-commerce platform that generated roughly $25 million in trailing twelve-month sales and helping diversify the company's revenue beyond boat sales.
-
- Buyer
- TCI Acquisition Company, Inc. (dba TCI Entertainment)
- Target
- Stocket, Inc.
- Seller
- Florida State Court Receivership (represented by Court‑Appointed Receiver James D. Sallah)
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Buyout
TCI Acquisition Company, Inc. (dba TCI Entertainment) acquired the patented gaming e‑commerce platform Stocket from a Florida state court receivership in a court‑approved stock-and-cash transaction valued at $10,757,000. The deal gives TCI ownership of a mobile game-commerce platform (patented in 2019) that the company intends to deploy to combine mobile gaming with e‑commerce and monetize via player-driven virtual storefronts.
-
- Buyer
- reCommerce, Topspin Consumer Partners, Balance Point Capital
- Target
- Vitamin Discount Center
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Addon
reCommerce, a Topspin Consumer Partners portfolio company, has acquired Tampa-based Vitamin Discount Center, a technology-enabled e-commerce seller and B2B fulfillment provider for vitamins, supplements and beauty brands. Balance Point Capital provided a follow-on investment to support the transaction led by Topspin; Vitamin Discount Center will continue to operate in Tampa as part of the reCommerce platform.
-
December 29, 2020
- Buyer
- Permira
- Target
- Boats Group
- Seller
- Funds advised by Apax Partners
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Buyout
A company backed by the Permira funds has agreed to acquire a majority stake in Boats Group from funds advised by Apax Partners. Boats Group, a Miami-based online classifieds marketplace and technology provider for the recreational marine industry (brands include YachtWorld, Boat Trader and boats.com), will partner with Permira to expand internationally and develop new products and services; financial terms were not disclosed.
-
October 21, 2020
- Buyer
- TZP Group (TZP Capital Partners III, LP)
- Target
- SA Company
- Seller
- DeSernia family
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Growth capital
TZP Group, through TZP Capital Partners III, LP, made a strategic minority investment in SA Company, a Boca Raton-based direct-to-consumer outdoor apparel and accessories brand. Terms were not disclosed; founder and CEO Thomas DeSernia Jr. and the DeSernia family will remain in management and retain a meaningful ownership stake as TZP supports growth, brand awareness and expanded retail distribution.
-
October 20, 2020
- Buyer
- HealthLynked Corp.
- Target
- MedOfficeDirect, LLC
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Buyout
HealthLynked Corp. (OTC: HLYK) acquired MedOfficeDirect, LLC, a Naples, Florida-based virtual distributor of discounted medical supplies, in a transaction valued at up to $6.0 million. Consideration included $2.7 million of HealthLynked common stock at closing, $0.7 million cash and up to $2.6 million of additional stock contingent on revenue milestones; the acquisition is expected to contribute approximately $1.5 million of revenue in year one and expand HealthLynked's offering into discounted medical supplies for its patient and provider members.
-
July 22, 2020
- Buyer
- Gotham Cigars, LLC
- Target
- A1Supplements
- Seller
- Nick Saliba
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Buyout
Gotham Cigars, LLC acquired A1Supplements, a long-running online sports supplement retailer founded by Nick Saliba. The deal brings A1Supplements under the ownership of Gotham Cigars' owner Manny Balani, who will serve as owner/CEO and plans to apply ecommerce analytics, automation and distribution efficiencies to grow the business while Saliba moves to an advisory role.
-
May 1, 2020
- Buyer
- Topspin Consumer Partners, Balance Point Capital
- Target
- reCommerce
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Growth capital
Topspin Consumer Partners led a growth investment in reCommerce, a technology-enabled Amazon selling partner serving consumer brands. Balance Point Capital provided a unitranche loan facility and participated as an equity co-investor; reCommerce co-founders Taylor Hamilton and Jesse Tomalty retain significant stakes and will continue to lead the business.
-
March 5, 2020
- Buyer
- AutoAnything, Inc., Kingswood Capital Management, LLC
- Target
- Morris 4x4 Center
- Industry
- E-Commerce
- Location
- Florida, United States
- Type
- Addon
AutoAnything, a portfolio company of Kingswood Capital Management, has acquired Morris 4x4 Center, an online retailer and global distributor of Jeep and 4x4 parts and accessories. The acquisition expands AutoAnything's e-commerce footprint in the Jeep/off-road enthusiast segment and leverages Kingswood's resources to grow the combined businesses.
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Frequently Asked Questions
What types of e-commerce companies are being acquired in Florida?
Deals include digitally native direct-to-consumer brands, specialty e-tailers (e.g., automotive parts and accessories), and enterprise e-commerce solution providers for grocers and retailers.
Which kinds of capabilities show up across these Florida transactions?
A recurring theme is expanding digital storefront and customer reach, often paired with operational capabilities such as fulfillment, payments/logistics, or financing/insurance integrations.
Are there acquisitions focused on specific e-commerce verticals?
Yes. Examples in the page facts include marine digital retail (Boatzon), automotive restoration parts (Eckler’s), and travel/entertainment e-commerce (Undercover Tourist).
Do these deals include Florida-based companies and expansion outside Florida?
Both appear in the facts. Several targets are based in Florida (e.g., Wynshop, Boatzon, Raney’s, Undercover Tourist), and at least one deal explicitly mentions expansion from Florida into New York (Clayton Coastal Group).
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