iHerb Acquires Vitacost from Kroger
January 9, 2026
iHerb Holdings, LLC has completed the acquisition of Vitacost.com, Inc. from The Kroger Co., acquiring the Vitacost brand, intellectual property and inventory. The deal—terms undisclosed—is intended to accelerate iHerb's U.S. market presence, expand its customer base and strengthen its position in the vitamins, minerals and supplements and natural products e‑commerce category.
- Buyers
- iHerb Holdings, LLC
- Targets
- Vitacost.com, Inc.
- Sellers
- The Kroger Co.
- Industry
- E-Commerce
- Location
- Florida, United States
- Transaction Type
- Buyout
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