Wealth Management Acquisitions in Wisconsin

Bluespring Wealth Partners has added Green Bay-based New Wall Street, an RIA led by Bernie Van Eperen and Chris Battle with $135 million AUM, to its aggregator platform. The move brings New Wall Street into Bluespring’s Kestra-affiliated network as an add-on partner to support succession, scale and ongoing client service.

Merit Financial Advisors acquired Safeguard Wealth Management, a fully virtual financial planning firm, in a deal finalized April 25, 2025. The acquisition adds approximately $597 million of assets and enhances Merit's digital marketing and content capabilities through Safeguard's successful YouTube platform; Safeguard co-founders Eric Sajdak and Anthony Hellenbrand will join Merit.

Hightower has made a strategic investment in Financial Planning and Information Services (FPIS), a 16-person wealth management and financial planning team based in De Pere, Wisconsin with over $1.1 billion in AUM. FPIS will retain its brand and leadership while gaining access to Hightower's national resources, including trust and tax capabilities, to support growth and succession planning.

WealthPlan Partners, a national Registered Investment Adviser based in Omaha, Nebraska, has acquired Klauke Investments & Insurance Services, a wealth management and insurance firm in Onalaska, Wisconsin. The deal brings approximately $275 million in assets under management and over 300 clients to WealthPlan, expanding its Midwest presence and advisor platform.

Mercer Global Advisors, Inc. (Mercer Advisors) acquired A. Farah Investments, LLC dba AFI Wealth Strategies, a Green Bay, Wisconsin-based wealth management practice, in June 2021. AFI manages roughly 220 clients with about $240 million AUM and its team will join Mercer, strengthening Mercer's presence in the central United States and expanding its advisory footprint and client services.

Creative Planning, a large independent wealth management firm, has acquired Thun Financial Advisors, a Registered Investment Adviser that manages about $600 million in client assets. The deal strengthens Creative Planning’s ability to serve U.S. citizens living and working overseas by adding Thun’s cross-border advisory expertise to its offering.