Acquisitions in Wisconsin in 2025

LongueVue Capital (LVC) has recapitalized Saelens, a Johnson Creek, Wisconsin-based precision manufacturing platform, partnering with the company’s management to support continued growth and investments in automation and global sourcing. As part of the transaction LVC provided growth capital while related real estate was sold to Royal Oak Realty Trust; Saelens operates under the trade names Diamond Precision Products and Coupling Nut Supply and employs ~230 people.

Kunes Auto & RV Group has acquired Quietwoods RV and Scenic RV, adding store locations across Wisconsin including Sturgeon Bay, Fox Valley, Slinger, Wisconsin Dells and Janesville. The deal expands Kunes' RV retail, service and storage capacity in key camping communities while preserving existing staff and the acquired brands' local names.

Value Added Distributors (VAD), a PE-backed distributor and fabricator, has acquired L.T.L. Supply, a family-operated wire harness and electrical-assembly manufacturer based in Green Bay, Wisconsin. The add-on expands VAD's manufacturing capabilities and electrical solutions offering, bolstering its service to specialty vehicle OEMs and other mobile fluid power customers; Rotunda Capital Partners, VAD's private equity backer, supported the platform strategy.

School Specialty, a leading PreK-12 learning environments and supplies provider headquartered in Greenville, Wisconsin, has acquired Nasco Education U.S., a developer and distributor of hands-on instructional materials based in Fort Atkinson, Wisconsin. The acquisition expands School Specialty’s product portfolio and procurement efficiencies for K-12 customers while both businesses operate independently during an integration period.

EPIC Insurance Brokers & Consultants has acquired Sentry Transportation's direct writing operation, a carve-out from Sentry Insurance that brings more than 500 transportation clients and the associated team. The acquired operation and team will join EPIC's Interstate Motor Carriers business, strengthening EPIC's national Transportation & Logistics practice and trucking insurance capabilities.

Gerard Daniel Worldwide (a Graycliff Partners portfolio company) has acquired Durex Products, Inc., a Luck, Wisconsin-based manufacturer of urethane wear parts and screening media, from Borgman Capital. The add-on deal will keep Durex operating in Wisconsin and aims to expand GDW's manufacturing capabilities, distribution reach and product portfolio across aggregate, mining, recycling and related industrial markets; terms were not disclosed.

Pelican Energy Partners has acquired Hanna Cylinders, a Pleasant Prairie, Wisconsin-based manufacturer of precision-engineered hydraulic and pneumatic cylinders. Pelican will position Hanna as a strategic platform to scale specialized manufacturing capabilities serving nuclear operators and broader industrial markets, while Hanna will retain its name and current management team.

PaperWorks Industries Inc. has acquired Color Craft Graphic Arts, a folding carton manufacturer founded in 1929 and based in Manitowoc, Wisconsin. Color Craft was a portfolio company of First Capital Partners and was advised by Mesirow; the acquisition adds ~120 employees and expands PaperWorks' integrated folding carton network and mill alignment across North America.

AFM Capital Partners’ portfolio company Pro Products Holdings LLC has acquired Owens Industries, LLC as an add-on to the Pro Products precision machining platform. Owens, based in Oak Creek, Wisconsin, provides ultra-precision CNC machining for aerospace, defense and space markets; Cantor Fitzgerald served as exclusive financial advisor to Owens.

Provana has acquired Neostella's staffing and talent business, including team members in Colombia and the United States, to expand its global delivery and nearshore capabilities. Neostella will focus exclusively on its legal technology and SaaS offerings while the two companies continue to collaborate on client engagements.

TricorBraun has acquired Craft Beverage Warehouse, a Milwaukee-based digital printing specialist for canned beverage brands. The purchase expands TricorBraun’s North American beverage packaging and digital printing capabilities and will be integrated into CanSource, with Craft Beverage Warehouse operating independently until early 2026; financial terms were not disclosed.

Atlanta-based NOVO Health Services has acquired Madison United Healthcare Linen (MUHL), a Wisconsin-based cooperative that provides linen and laundry services to hospitals and clinics. The deal expands NOVO's Midwest footprint and lets it leverage MUHL's infrastructure and relationships to enhance service capabilities and infection-prevention support for healthcare providers in Wisconsin.

Merit Financial Advisors has acquired Mennenga Tax & Financial, adding $715 million in client assets and more than 35 employees. Founder Marshall Mennenga will join Merit as Wealth Manager, Tax Advisor, and Partner; the deal expands Merit's tax planning and wealth management capabilities in Wisconsin and provides Mennenga access to Merit’s technology and resources. The transaction closed on October 31, 2025; financial terms were not disclosed and FP Transitions advised on the deal.

Mews, a global hospitality operating system provider, has acquired DataChat, a U.S.-based AI analytics company that specializes in conversational analytics and automated data reasoning. The deal will integrate DataChat’s natural language and agentic AI capabilities into Mews’ platform to accelerate autonomous and semi-autonomous agents for reservations, operations, revenue optimization, and guest engagement.

Jump, an AI platform for financial advisors, has acquired Mobile Assistant, a provider of dictation-based transcription services for advisors. The deal integrates Mobile Assistant's transcription capabilities into Jump's full-cycle AI workflow to expand product capabilities and broaden Jump's reach among financial advisors.

Feit Electric has quietly acquired the Cree Lighting residential lamp portfolio (branded as "Cree Lighting Home") under a confidential agreement, taking ownership of the Cree name and trademarks for the North American residential market. The carve-out appears to have been completed without a formal public announcement; the residential business had previously been associated with private equity owner ADLT and the broader Cree Lighting organization.

Los Angeles-based private equity firm Vance Street Capital has partnered with Molded Rubber and Plastic Corporation (MRPC), a family-owned, ISO 13485-certified medical device contract manufacturer headquartered in Butler, Wisconsin. Vance Street will support MRPC's capability and capacity expansion while existing CEO and shareholder Greg Riemer will remain in place; financial and legal advisors and lenders were disclosed but transaction terms were not.

Fourteen IP Group Ltd announced a merger with Clearly IP Inc to combine their cloud-based telephony, unified communications and AI offerings for the hospitality and enterprise markets. The deal expands Fourteen IP’s global footprint and product portfolio—bringing Clearly IP’s ComXchange, SIP trunking and hardware into Fourteen IP’s partner and geographic channels to accelerate AI and cloud product development and international growth.

Chad Richardson, owner of Richardson Motors in Dubuque, acquired Louisburg Garage, a long-running Chrysler Dodge Jeep Ram dealership in Cuba City, Wisconsin, from the Mike Timmerman and Mary Ann Timmerman Survivors Trust. The business will be renamed Richardson Motors Wisconsin, Inc., expanding Richardson's dealership portfolio and local market presence.

GenNx360 Capital Partners has closed the acquisition of Heartland Business Systems (HBS) from A&M Capital Opportunities. HBS is a Little Chute, Wisconsin–based IT services provider with 675+ employees serving 3,200+ customers across the Midwest; GenNx360 will partner with HBS management as founder Peter Helander retires and Jimmy Buddenberg becomes CEO.

Promus Equity Partners, a Chicago-based private equity firm, completed its acquisition of Dr. Comfort from Enovis Corporation on October 7, 2025. Promus will operate Dr. Comfort as an independent business and partner with management — including newly appointed CEO Kunal Nandy — to invest in product innovation and strengthen the company's position in therapeutic diabetic footwear.

National Manufacturing Group, a multi-plant OEM supplier, has acquired Fiber-Tech Inc, a custom molder of fiberglass composites. The deal expands National's FRP and fiberglass capabilities and adds Fiber-Tech's end-to-end composite molding, prototyping, tooling and production services to National's existing manufacturing footprint.

Edelman Financial Engines (EFE) has acquired Hasenberg Financial Group, a wealth advisory firm based in Eau Claire, Wisconsin led by founder Chris Hasenberg. The deal brings Hasenberg's ~$300 million in client assets and 750+ clients onto EFE's platform as part of EFE's regional growth and selective M&A program.

95 Percent Group, a portfolio company of Leeds Equity Partners, has acquired All About Learning Press, a provider of structured, multisensory literacy products for homeschool families and educators. The acquisition expands 95 Percent Group's offerings beyond public-school programs to include All About Learning Press' All About Reading, All About Spelling, and new All About Math products, targeting homeschool and tutoring markets.

Bluespring Wealth Partners has added Green Bay-based New Wall Street, an RIA led by Bernie Van Eperen and Chris Battle with $135 million AUM, to its aggregator platform. The move brings New Wall Street into Bluespring’s Kestra-affiliated network as an add-on partner to support succession, scale and ongoing client service.

Trivest Partners has announced a partnership and platform investment in Vannguard Utility Partners, a DeForest, Wisconsin-based provider of contract utility locating and damage-prevention services. Vannguard will continue to be led by founder and CEO Randy Bern, and Trivest will support the company's next phase of growth across the Midwest and beyond; NCP, Inc. served as financial advisor to Vannguard.

Phoenix3 Collective (formerly Phoenix3 Holdings) has rebranded and acquired Quality Culinary Solutions (QCS), a culinary advisory firm serving self-operated senior living communities, to expand its portfolio of boutique dining and hospitality businesses. The acquisition strengthens Phoenix3’s capabilities in senior-living culinary advisory as it continues to operate and scale a collection of hospitality brands serving senior living, corporate, healthcare, and education sectors.

Agility Retail Group, a partner company of San Francisco Equity Partners (SFEP), has acquired Infinity Retail Services, a Turtle Lake, Wisconsin–based designer and manufacturer of retail fixtures and displays that serves the telecom channel. Infinity's founders Kevin and Wendy Jansen retain significant equity and the existing management team will continue to run the business; terms were not disclosed.

SensorHubb (Fides Food Service Solutions LLC) has acquired OneEvent Technologies, Inc., a Wisconsin-based temperature monitoring hardware provider; the deal closed July 31, 2025. The acquisition brings hardware design and manufacturing expertise to SensorHubb’s AI-driven environmental monitoring platform, expanding its geographic footprint in the Midwest and enabling a vertically integrated, end-to-end predictive environmental intelligence offering.

Mrs. Gerry's Kitchen, a portfolio company of Sequel Holdings, has acquired Garden-Fresh Foods. Alantra acted as exclusive financial advisor to Garden-Fresh; the family owners (Tom and Vicki Hughes and their sons) and CEO John Colapinto will remain involved after the sale, and the deal brings together two prepared-salad manufacturers to expand scale and capabilities in refrigerated ready-to-eat foods.

Pella Corporation has acquired Weather Shield Windows & Doors, a premium manufacturer of architectural wood and aluminum windows and doors based in Medford, Wisconsin. The acquisition brings complementary product capabilities and premium design expertise to Pella's portfolio to accelerate growth in the premium window and door market; financial terms were not disclosed and Northborne Partners served as Weather Shield's financial advisor.

Potawatomi Ventures has acquired Lyons Electric, a Delafield, Wisconsin-based commercial and industrial electrical contractor. The deal brings Lyons Electric into Potawatomi's Emerging Technologies Group to expand its energy and infrastructure services and enhance capabilities in electrical construction, design/build, and operations & maintenance.

Superior Environmental Solutions (SES), a Palladium Equity Partners-backed provider of environmental and industrial services, has acquired Hydroblasters Inc., a Wisconsin Rapids-based industrial services firm. The add-on deal expands SES’s footprint and service capabilities in Wisconsin and across the Midwest; financial terms were not disclosed.

Lyra Health has acquired Bend Health, Inc. to bolster its pediatric and neurodiversity mental health capabilities, adding Bend's neuropsychological testing, youth high-acuity care, and virtual intensive outpatient offerings. The deal integrates Bend's collaborative care model into Lyra's employer-focused platform (serving more than 20 million members) to expand whole-family mental health services for employers, health plans, and health systems.

Atlas Financial Services (Atlas) has acquired Central Wealth Management (CWM), an RIA based in Madison, Wisconsin, bringing Atlas' assets under management to more than $230 million. CWM will operate under the Atlas brand with its Madison office retained; founder Eric Heiting will become President and Head of Wealth Management at Atlas as the firm expands its AI-driven wealth platform and mass-affluent offerings.

VisiQuate, an AI-driven revenue cycle management (RCM) provider, has acquired Etyon, a Milwaukee-based healthcare technology firm specializing in RCM machine learning, denial prevention algorithms, and data tokenization. The deal is intended to expand VisiQuate’s ML and data capabilities within its Ana Intelligence Suite to deliver deeper predictive insights and improved denials and payments management for healthcare providers.

TedPack LLC acquired the flexible packaging business operations of Fairview International LLC effective July 1, 2025, and established its first U.S. subsidiary with headquarters in Port Washington, Wisconsin. The deal preserves existing customer relationships and transitions Fairview's Jackson, Wisconsin packaging operations to TedPack to provide localized service across all 50 states.

White Cap has completed the acquisition of the business of Advanced Fastening Supply (AFS), a Wisconsin-based supplier of fasteners, tools, safety products and related accessories. The AFS business will be integrated into White Cap's suite of brands, branches and value-added services to expand White Cap's product offering and regional footprint.

GreyLion Partners LP has made a strategic equity investment in Torginol, a Sheboygan, Wisconsin–based manufacturer of decorative flakes, quartz and other materials for resinous flooring systems. As part of the investment Torginol founder and chairman Tom Testwuide Jr. will retire; GreyLion will partner with CEO Jason LaBouve and management to scale sales and marketing, accelerate product development, add value‑added services and enhance manufacturing technology.

Merit Financial Advisors, a Georgia-based wealth management firm, has acquired AMP Wealth Management of Whitefish Bay, Wisconsin, adding $365 million of assets and expanding Merit's Midwest footprint with a seventh office in Wisconsin. AMP's founder Dr. Jerome Mahalick and his team will join Merit, and AMP's dividend-focused investment strategy will be integrated into Merit's platform; financial terms were not disclosed.

Greenix Pest Control, based in Orem, Utah, has acquired the Milwaukee, Wisconsin operations of Rove Pest Control to expand its Midwest footprint. The deal increases Greenix's service area and reinforces its focus on sustainable, residential-focused pest management.

GetixHealth, a portfolio company of H.I.G. Capital, has completed the acquisition of Americollect, a Manitowoc, Wisconsin-based provider of patient engagement solutions. The deal expands GetixHealth's revenue cycle management (RCM) capabilities and patient financial engagement offerings, with H.I.G. supporting continued investment in technology and scalable operations.

Milwaukee Capital Partners LLC acquired MPP Group LLC in an all-cash transaction effective May 1, 2025, with a minority investment from Concordia University Ventures. MPP Group will remain headquartered in Mequon, Wisconsin and continue to be led by Benjamin Nelson, Ph.D.; the deal provides capital to expand the company's contract analytical and injectable formulation development services.

Knowtion Health, a Boca Raton-based, PE-backed revenue cycle management provider, has completed the acquisition of Switch RCM, a data- and technology-first healthcare revenue intelligence firm based in Madison. The deal expands Knowtion’s automation, analytics and recovery capabilities and brings multiple Switch leaders into Knowtion’s executive and innovation teams; terms were not disclosed.

Walkner Condon Financial Advisors has acquired King Financial Group of Verona, Wisconsin, adding a third Madison-area office and expanding local wealth management capacity. Andy King will join Walkner Condon's team and continue serving clients from the Verona location, strengthening the firm's local presence and client coverage across Dane County.

Professional Credit Service (PCS), a Tonka Bay-backed patient financial engagement and recovery services provider, has acquired Elevate Medical Solutions, a U.S.-based medical coding, denials management, and auditing firm. The add-on expands PCS's capabilities into mid-stage revenue cycle management (RCM), combining Elevate's credentialed coding teams and AI-assisted tools with PCS's national footprint.

Kunes Auto & RV Group, a family-owned Midwest dealership group headquartered in Delavan, Wisconsin, has acquired Griffin Chevrolet located at 11100 W. Metro Auto Mall in Milwaukee. The purchase expands Kunes' Chevrolet footprint to 19 GM dealerships across its Midwest operations and reinforces its commitment to growing its presence in the Milwaukee market.

PowerGEM, a provider of power grid and energy market simulation software, has acquired Marquette Energy Analytics (MEA), a Milwaukee-based leader in natural gas and electric demand forecasting software and services for utilities. The acquisition expands PowerGEM's product portfolio by adding MEA's cloud-based MCast forecasting suite and consulting capabilities to enhance demand reliability and operational planning for utilities.

Soundcore Capital Partners has made a majority investment in Ridge Top Exteriors and launched a new platform, TrussPoint Roofing & Exterior Renovations, to pursue a buy-and-build strategy in the residential exterior services market. TrussPoint named Chad Colony as CEO and will use Ridge Top (headquartered in Madison, Wisconsin) as its initial platform company to expand across roofing, siding, windows/doors, gutters and solar services.

Midwest-based private equity firm SaaS Opportunity Capital (SOC) has acquired Celera Systems, a Milwaukee-based provider of workflow and order/fulfillment software used by large financial services firms. SOC intends to expand Celera's platform beyond its historical bundled distribution model with Toppan Merrill, accelerate integrations (CRM, DAM), add AI capabilities, and bring the solution to a broader set of financial services and regulated-enterprise customers.