Operating Company Software

MiQ

London, United Kingdom

Programmatic media partner and advertising technology company. MiQ provides AI-powered, data-driven solutions for brands and agencies, centered on its Sigma platform for campaign activation and optimization across channels.

Focus Areas
AdTech, Programmatic media, Data science and analytics

Tracked deals

4

4 tracked deals across 2022-2026.

Recent pace

2

2 tracked deals announced in the last 12 months.

Deal mix

Buyout

4 buyout

MiQ Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for MiQ. 1 2022 1 2024 ~3 est. 2 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

  • MiQ Acquires Rocket Lab to Expand AI-Powered Mobile App Growth Capabilities
    April 7, 2026
    Buyer
    MiQ
    Target
    Rocket Lab
    Industry
    IT Services
    Location
    Mexico
    Type
    Buyout

    MiQ announced it is acquiring Rocket Lab, a mobile app growth hub, to strengthen its in-app capabilities and accelerate global expansion in growth markets. The deal integrates Rocket Lab’s mobile user acquisition and engagement expertise into MiQ’s omnichannel programmatic platform and AI-powered operating system, Sigma.

  • MiQ Acquires Adsmovil Latin America Business
    March 25, 2026
    Buyer
    MiQ
    Target
    Adsmovil (Latin America business)
    Industry
    Software
    Location
    Mexico
    Type
    Buyout

    MiQ signed an agreement to acquire the Latin America business of Adsmovil, expanding MiQ’s programmatic advertising footprint across 12 Latin American markets. The deal combines Adsmovil’s mobile, retail media and digital out-of-home capabilities and first-party data with MiQ’s AI-powered Sigma operating system to create an independent programmatic offering for brands and agencies.

  • MiQ Acquires Pathlabs
    July 29, 2024
    Buyer
    MiQ
    Target
    Pathlabs
    Industry
    Marketing & Advertising
    Location
    Montana, United States
    Type
    Buyout

    Global programmatic media partner MiQ has acquired Pathlabs, a Missoula, Montana–based Media Execution Partner (MEP) founded in 2021 with a ~100-person team. Pathlabs will remain an independent business unit under MiQ as the deal expands MiQ’s programmatic and managed-service capabilities for independent and mid-sized agencies across the U.S.

  • MiQ Acquires AirGrid
    November 3, 2022
    Buyer
    MiQ
    Target
    AirGrid
    Industry
    Data & Analytics
    Location
    United Kingdom
    Type
    Buyout

    MiQ, the programmatic media partner, has acquired UK-based AirGrid, a privacy-first, edge-powered audience platform that enables cookieless audience creation and activation for publishers and marketers. The acquisition adds machine-learning driven, publisher-focused identity and activation capabilities to MiQ's cookieless product suite and follows MiQ's recent PE investment from Bridgepoint.

Related Acquisition Pages

Data & Analytics Buyers & Acquisitions 1 tracked deal by MiQ. IT Services Buyers & Acquisitions 1 tracked deal by MiQ. Marketing & Advertising Buyers & Acquisitions 1 tracked deal by MiQ. Software Buyers & Acquisitions 1 tracked deal by MiQ. Acquisitions in Montana 1 tracked deal by MiQ.

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