Operating Company Business Services

UpSwell

Marietta, Georgia, United States

UpSwell Marketing delivers targeted direct mail and digital marketing campaigns for local service businesses, using a nationwide printer network and dedicated account teams to drive measurable customer acquisition.

Focus Areas
Direct Mail / Lettershop Services, Digital Marketing, Marketing Analytics

Tracked deals

3

3 tracked deals across 2020-2025.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Addon

3 addon

UpSwell Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for UpSwell. 1 2020 1 2024 1 2025

Supporting Data

Recent Transactions

  • UpSwell (Clearview Capital Portfolio Company) Acquires Taradel
    February 21, 2025
    Buyer
    UpSwell, Clearview Capital
    Target
    Taradel
    Industry
    Marketing & Advertising
    Location
    Virginia, United States
    Type
    Addon

    UpSwell, a portfolio company of Clearview Capital, has acquired Taradel, a Glen Allen, Virginia–based leader in Every Door Direct Mail (EDDM) and self-service digital marketing. The acquisition, finalized December 24, 2024, expands UpSwell's self-service ecommerce capabilities and adds Taradel's strategic partnerships with USPS, Canada Post and major U.S. retailers to better serve SMBs and franchise customers.

  • UpSwell Acquires Dental Marketing
    July 8, 2024
    Buyer
    UpSwell, LLC, Clearview Capital Fund III / Clearview Capital, L.P.
    Target
    Dental Marketing (d.b.a. Digital Print Marketing)
    Industry
    Marketing & Advertising
    Location
    Utah, United States
    Type
    Addon

    UpSwell, a Clearview Capital Fund III platform company, has acquired Digital Print Marketing (d.b.a. Dental Marketing). The add-on acquisition, which closed on June 14, 2024, expands UpSwell’s capabilities and footprint in the dental marketing vertical by adding direct-mail expertise and enhanced campaign tracking; Dental Marketing’s president Shawn Rowbotham will remain with the business.

  • Clearview Capital Launches UpSwell by Combining Mudlick Mail and Muscle Up Marketing
    March 4, 2020
    Buyer
    Clearview Capital
    Target
    UpSwell, Mudlick Mail, Muscle Up Marketing
    Industry
    Marketing & Advertising
    Location
    Georgia, United States
    Type
    Addon

    Clearview Capital has launched UpSwell, a full-service, data-driven marketing agency formed by combining two specialty marketing firms Clearview previously acquired — Mudlick Mail and Muscle Up Marketing. The new agency, headquartered in Marietta, Georgia, expands Clearview's marketing capabilities across direct mail, digital channels and enhanced AI-powered analytics to serve local- and franchise-based small and mid-sized businesses.

Related Acquisition Pages

Marketing & Advertising Buyers & Acquisitions 3 tracked deals by UpSwell. Acquisitions in Georgia 1 tracked deal by UpSwell. Acquisitions in Utah 1 tracked deal by UpSwell. Acquisitions in Virginia 1 tracked deal by UpSwell.

Related articles

Selling a company? Get in front of buyers like UpSwell

Turn tracked acquisition activity into an outreach-ready buyer list.

Find buyers like these →