Marketing & Advertising Divestitures in 2021
Acquisition Volume in Marketing & Advertising Divestitures in 2021 by Year
Last 5 years
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December 30, 2021
- Buyer
- Graphic Village, Revitalize Capital
- Target
- OneTouchPoint (Cincinnati operations)
- Seller
- OneTouchPoint
- Industry
- Marketing & Advertising
- Location
- Ohio, United States
- Type
- Divestiture
Graphic Village purchased the Cincinnati operations of OneTouchPoint on December 30, 2021, acquiring personnel, equipment and the local customer base in a divestiture by OneTouchPoint. The deal will transition the Cincinnati facility's operations to Graphic Village’s Blue Ash, Ohio site and expands Graphic Village’s print, marketing and mailing capabilities in the Cincinnati region.
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December 1, 2021
- Buyer
- Paragon Group
- Target
- DG3 Europe (business of DG3)
- Seller
- Resilience Capital Partners, DG3
- Industry
- Marketing & Advertising
- Location
- United Kingdom
- Type
- Divestiture
Paragon Group has acquired the European business of DG3 from Resilience Capital Partners' portfolio company DG3. The deal transfers DG3's UK/European operations to Paragon Customer Communications, enabling DG3 to focus on growth and transformation of its US business while Paragon expands its customer communications capabilities across Europe.
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- Target
- Loyalty Ventures
- Seller
- Alliance Data Systems Corporation
- Industry
- Marketing & Advertising
- Location
- Ontario, Canada
- Type
- Divestiture
Alliance Data Systems completed the previously announced separation of its LoyaltyOne segment into an independent, publicly traded company called Loyalty Ventures (ticker: LYLT). The separation was executed via a pro rata distribution of 81% of Loyalty Ventures shares to Alliance Data shareholders, with Alliance Data retaining 19% to divest later; the move was intended to simplify Alliance Data’s business and allow each company to focus on its core strategy.
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- Buyer
- Proximas Group
- Target
- ADG Creative LLC
- Seller
- Chenega Corporation
- Industry
- Marketing & Advertising
- Location
- Maryland, United States
- Type
- Divestiture
Proximas Group has acquired ADG Creative LLC, a Columbia, Maryland-based strategic communications and creative services firm, from Chenega Corporation. ADG will operate as a wholly owned subsidiary of Proximas and continue serving federal and commercial clients from its Columbia location, enhancing Proximas' digital, creative and user-experience capabilities for defense and intelligence customers.
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January 27, 2021
- Buyer
- Link Media Outdoor, Boston Omaha Corporation
- Target
- Thomas Outdoor Advertising, Inc.
- Seller
- Thomas Outdoor Advertising, Inc., Bart Thomas, Layton Thomas, Jim Wells
- Industry
- Marketing & Advertising
- Location
- Kansas, United States
- Type
- Divestiture
Link Media Outdoor, a wholly owned subsidiary of Boston Omaha Corporation, purchased the outdoor advertising assets of Thomas Outdoor Advertising, Inc., acquiring 368 billboard faces located in Manhattan and central Kansas. The acquired inventory will be managed from Link's Kansas City office and expands Link's existing Kansas footprint; the sellers included Thomas Outdoor Advertising and family owners Bart Thomas, Layton Thomas and Jim Wells.
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