Consumer Products Recapitalizations in 2021
Acquisition Volume in Consumer Products Recapitalizations in 2021 by Year
Last 5 years
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December 22, 2021
- Buyer
- Main Street Capital Holdings, LLC, I-deal Optics management
- Target
- I-deal Optics, Inc.
- Industry
- Consumer Products
- Location
- Michigan, United States
- Type
- Recapitalization
Main Street Capital Holdings, LLC completed a recapitalization of its portfolio company I-deal Optics, Inc. in partnership with the company's management to provide liquidity and support continued growth. I-deal Optics is a wholesale supplier of prescription eyeglass frames with national reach and a diverse brand portfolio.
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December 8, 2021
- Buyer
- L2 Capital Partners, Salem Investment Partners, Oxer Capital
- Target
- YakAttack, LLC
- Industry
- Consumer Products
- Location
- Virginia, United States
- Type
- Recapitalization
L2 Capital Partners recapitalized YakAttack, a vertically integrated designer and U.S. manufacturer of kayak fishing accessories headquartered in Farmville, Virginia. Salem Investment Partners and Oxer Capital provided debt financing and co-invested; terms were not disclosed. L2 said it will partner with founder Luther Cifers and management to expand product development, sales channels and distribution.
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- Buyer
- Summit Park, Digital Fuel Capital, Ledge management team
- Target
- Ledge Lounger Inc.
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Recapitalization
Summit Park led a majority recapitalization of Ledge Lounger Inc., the in-pool and outdoor furniture D2C brand, in partnership with Digital Fuel Capital and the Ledge management team. The transaction provides partial liquidity to the founder and capital to accelerate growth, digital marketing capabilities and product innovation across D2C and B2B channels.
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October 13, 2021
- Buyer
- Kinderhook Industries, LLC
- Target
- Coleman Powersports
- Seller
- Coleman management
- Industry
- Consumer Products
- Location
- Arizona, United States
- Type
- Recapitalization
Kinderhook Industries completed a recapitalization of Coleman Powersports in partnership with the company's management team. The transaction will support Coleman's growth and distribution expansion while founder and CEO Rich Godfrey remains in place; financing was provided by Twin Brook Capital Partners.
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September 2, 2021
- Buyer
- West Lane Capital Partners LLC, J.P. Morgan Asset Management's Private Equity Group
- Target
- International Hair and Beauty Systems LLC (d/b/a Simply Organic Beauty)
- Industry
- Consumer Products
- Location
- Florida, United States
- Type
- Recapitalization
West Lane Capital Partners, in partnership with J.P. Morgan Asset Management's Private Equity Group, has acquired a majority interest in International Hair and Beauty Systems LLC d/b/a Simply Organic Beauty in a majority recapitalization. Founder Scott Mitchell remains a significant shareholder and will continue as CEO; the investment will support Simply Organic's growth and expansion of its professional-focused organic beauty platform and P2C referral network.
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- Buyer
- WM Partners, HPH II Investments Master Fund, LP, Balance Point Capital
- Target
- Raw Sugar, LLC
- Industry
- Consumer Products
- Location
- Florida, United States
- Type
- Recapitalization
WM Partners, via its HPH II fund, completed a majority recapitalization investment in Raw Sugar, LLC and entered into a partnership with founders Ronnie Shugar and Donda Mullis; terms were not disclosed. Balance Point Capital provided debt financing to support WM Partners' majority recapitalization. Raw Sugar is a Sarasota, Florida–based natural personal care brand founded in 2014.
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- Buyer
- Industrial Opportunity Partners
- Target
- Brewster Home Fashions LLC, Fine Decor Wallcoverings Ltd
- Seller
- Shareholders of Brewster and Fine Decor
- Industry
- Consumer Products
- Location
- Massachusetts, United States
- Type
- Recapitalization
Evanston-based private equity firm Industrial Opportunity Partners (IOP) has partnered with management to recapitalize Brewster Home Fashions and Fine Decor Wallcoverings. The investment will support growth and operational initiatives to expand the companies' peel-&-stick and traditional wallcovering product lines for the residential (DIY) market; terms were not disclosed.
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July 7, 2021
- Buyer
- Rhône
- Target
- Wahoo Fitness
- Seller
- Norwest Equity Partners
- Industry
- Consumer Products
- Location
- Georgia, United States
- Type
- Recapitalization
Rhône, a global private equity firm, agreed to make a significant equity investment in Wahoo Fitness, with Wahoo founder Chip Hawkins and the management team reinvesting alongside Rhône. Norwest Equity Partners will remain a minority investor; the deal aims to support Wahoo's global expansion and growth of its connected-fitness hardware, software and content offerings.
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June 3, 2021
- Buyer
- Guardian Capital Partners, Graycliff Partners
- Target
- AW Industries, LLC d/b/a Newair
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Recapitalization
Guardian Capital Partners has recapitalized AW Industries, LLC d/b/a Newair, partnering with Newair's executive management to support accelerated growth. Graycliff Partners provided a unitranche credit facility and a minority equity co-invest to support the transaction; funds will be used to invest in infrastructure, product development and enable add-on acquisitions.
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April 22, 2021
- Buyer
- TZP Group
- Target
- Quintessential Tots, LLC d/b/a Itzy Ritzy
- Industry
- Consumer Products
- Location
- Illinois, United States
- Type
- Recapitalization
TZP Group led a recapitalization of Quintessential Tots, LLC d/b/a Itzy Ritzy, taking a majority stake to support product development and accelerate growth while co-founders Kelly Meyer Douglas and Brian Douglas remain significant shareholders. TZP will provide strategic and financial resources to expand Itzy Ritzy's omni-channel juvenile products business across retail and direct-to-consumer channels.
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April 7, 2021
- Buyer
- Firelight Capital Partners
- Target
- Chalk Couture, LLC
- Industry
- Consumer Products
- Location
- Utah, United States
- Type
- Recapitalization
Firelight Capital Partners completed a recapitalization investment in Chalk Couture, a Draper, Utah–based premium DIY craft home décor brand. Intrepid served as exclusive financial advisor to Chalk Couture; the investment will support the company's next stage of growth, including its direct-to-consumer and subscription businesses and expansion domestically and abroad.
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February 2, 2021
- Buyer
- Juggernaut Capital Partners, Farragut Capital Partners, Inc.
- Target
- BOOM! by Cindy Joseph, LLC
- Industry
- Consumer Products
- Location
- New York, United States
- Type
- Recapitalization
Juggernaut Capital Partners led a majority recapitalization of BOOM! by Cindy Joseph, with Farragut Capital Partners providing subordinated debt and an equity co-investment to support the transaction. Senior debt financing was provided by Alliance Partners to fund the deal and support BOOM!'s growth of its pro-age cosmetics and skincare direct-to-consumer business.
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- Buyer
- Insight Equity Holdings LLC
- Target
- Easy Way Leisure Corporation
- Industry
- Consumer Products
- Location
- Ohio, United States
- Type
- Recapitalization
Insight Equity Holdings LLC completed a majority recapitalization of Easy Way Leisure Corporation, a Cincinnati-based designer and manufacturer of premium outdoor cushions, pillows, umbrellas, covers and drapes. The transaction (closed January 15, 2021) pairs Easy Way with Insight Equity to support growth, operational improvements and expansion of the Company's manufacturing and distribution capabilities.
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