Meta Acquires AI Wearables Startup Limitless

December 5, 2025

Meta has acquired Limitless (formerly Rewind), an AI wearable startup that built a pendant which recorded and transcribed real-world conversations. Limitless will stop selling new devices, support existing customers for one year (moving them to a free Unlimited Plan), and the Limitless team will join Meta’s Reality Labs to help accelerate AI-enabled wearables development.

Buyers
Meta
Targets
Limitless
Location
Colorado, United States
Transaction Type
Buyout

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