Salesforce to Acquire Cimulate to Expand Agentic Commerce and Retail Discovery
February 17, 2026
Salesforce signed a definitive agreement to acquire Cimulate, an AI-powered product discovery startup for retail. Salesforce plans to integrate Cimulate’s intent-aware technology into its Agentforce Commerce platform to improve search and product discovery for retailers, with the transaction expected to close in the first quarter of Salesforce’s fiscal year 2027.
- Buyers
- Salesforce
- Targets
- Cimulate
- Industry
- AI & Machine Learning
- Location
- Massachusetts, United States
- Transaction Type
- Buyout
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