Snowplow Acquires Poplin Data and Launches APAC Operating Hub

January 11, 2023

Snowplow has acquired Sydney-based Poplin Data, its exclusive Australia & New Zealand integration and enablement partner, making Poplin a wholly owned Snowplow subsidiary and establishing a Snowplow APAC operating hub in Sydney. The deal brings Poplin's data engineering and analytics consulting expertise (notably in media and retail marketing solutions) into Snowplow to accelerate product development and regional service delivery; terms were not disclosed.

Buyers
Snowplow
Targets
Poplin Data
Industry
Data & Analytics
Location
New South Wales, Australia
Transaction Type
Buyout

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