Consumer Products Acquisitions in Washington

The Bay Club Company has acquired Harbor Square Athletic Club in Edmonds, Washington, expanding Bay Club’s presence in the Pacific Northwest. The deal brings the full-service Harbor Square club into Bay Club’s membership network as an add-on to its West Coast portfolio; financial terms and the seller were not disclosed.

Whele, LLC (Razor Group) and Infinite Commerce announced a merger to form a combined Razor-branded company headquartered in Berlin and Boston, creating a global consolidator of Amazon FBA and e-commerce marketplace brands. The combined business will integrate technology and operational capabilities, with Infinite CEO Steve Neufer serving as Executive Chairman and the merged company targeting improved profitability and further M&A-led growth.

Pennington Creek Capital, a Dallas-based private equity firm wholly owned by the Chickasaw Nation, has made a majority equity investment in Tacoma, Washington-based Rite in the Rain. The capital will support product development, operational scale and management's strategic growth initiatives for the maker of water-resistant notebooks, writing instruments and field organization gear.

SFERRA Fine Linens, a Highlander Partners portfolio company, has acquired Antica Farmacista, a Seattle-based luxury home and body fragrance brand. The acquisition expands SFERRA's luxury home offering into the home fragrance and bath & body categories and integrates Antica Farmacista's founders and employees into the SFERRA team.

Johnson Health Tech Retail, Inc., the U.S. retail subsidiary of Taiwan-based Johnson Health Tech Co., Ltd., purchased substantially all assets of BowFlex in a bankruptcy auction for $37.5 million. The asset purchase (approved by the bankruptcy court April 15, 2024, and closed April 22, 2024) includes the BowFlex, Schwinn and JRNY brands, finished goods and parts inventory, and will be integrated into Johnson Health Tech's North American sporting goods/ecommerce operations.

West Lane Capital Partners LLC, a Los Angeles-based private equity firm, has acquired the SEVEN haircare brand from Proctor Lane Investments. SEVEN, based in Seattle, Washington, is a professional hair care line sold to salon professionals and consumers; West Lane said the investment will support product and line expansion and broader growth initiatives.

Infantino, a San Diego–based baby and parenting lifestyle brand, has acquired BooginHead, a woman‑owned baby accessory brand founded by Sari Davidson. The acquisition brings BooginHead's pacifier clips, teethers, bibs and other infant accessories into Infantino's product portfolio to extend its offerings and broaden distribution and consumer reach.

Tenth Avenue Holdings, LLC has acquired Oughton, an equestrian‑inspired handcrafted luxury leather goods and accessories brand headquartered in Bingen, Washington. Melissa Hubbard was named CEO to lead a relaunch; Oughton products are manufactured in Argentina and sold direct‑to‑consumer at oughton.com and through tack shops across the United States.

A consortium led by The Chernin Group (TCG) will make a $263 million strategic investment in Funko, Inc. in an all-secondary transaction, acquiring 12,520,559 shares from ACON Investments and taking a 25% ownership stake post-closing. Additional investors in the consortium include eBay, Robert A. Iger and Rich Paul; TCG will designate two board directors and Funko will enter a commercial partnership naming eBay the preferred secondary marketplace.

Gear Aid Inc. has acquired the HEROCLIP swivel carabiner product line from Lulabop Inc., bringing the award-winning accessory into Gear Aid's Adventure Tools portfolio. The acquisition will allow Gear Aid to reintroduce HEROCLIP through its network of over 2,500 retail and distribution partners across North America, Europe, the UK, Australia, New Zealand and Asia.

A&M Capital Partners-backed Worldwise has acquired FurHaven Pet Products, a Bellingham, Washington-based eCommerce leader in pet accessories. FurHaven will operate as a separate brand under the Worldwise platform to expand Worldwise's omni-channel pet supplies offering and accelerate ecommerce and product-category growth.

TRUE linkswear, a Tacoma-based direct-to-consumer golf footwear brand, raised $11.25 million from KarpReilly to accelerate growth and expand its global business and brand. KarpReilly joins TRUE's existing investor group as a minority investor to support product, marketing and distribution expansion targeting a younger, growing golf audience.

Twin Star Home, a Z Capital Partners-backed omnichannel home furnishings platform, has acquired Classic Accessories, a Seattle-based maker of protective outdoor covers, cushions and outdoor living accessories. The deal, sold by Indianapolis-based PE firm CID Capital, strengthens Twin Star's outdoor living assortment and e-commerce capabilities; terms were not disclosed.

Wellbeam Consumer Health, a portfolio platform backed by private equity firm American Pacific Group, has acquired TruSkin, a direct-to-consumer skincare brand known for its best-selling vitamin C facial serum on Amazon. The transaction is an add-on to Wellbeam’s ecommerce-focused wellness portfolio and expands its presence in the skincare/serums category across ecommerce and retail channels.

Seattle-based private equity firm Westward Partners has acquired a majority ownership stake in Superfeet Worldwide, the Pacific Northwest–based maker of performance and orthotic insoles. The transaction transitions Superfeet from a 100% employee-owned ESOP structure to PE ownership to support accelerated growth, expanded distribution channels, and product portfolio development.

Unilever has signed a definitive agreement to acquire Paula's Choice, a leading digital-first skin care brand, from private equity owners TA Associates and Bertram Capital. The transaction, expected to close in Q3 2021 for undisclosed terms, brings Paula's Choice into Unilever's Prestige portfolio to expand its digital DTC capabilities and prestige skin care offering.

Prairie Dog Pet Products (PDPP), a portfolio company of Kinderhook Industries, has acquired Himalayan Corporation, a pioneer and leading brand in premium hard-cheese dog chews. The add-on deal (Kinderhook's 206th) will expand Prairie Dog/Primal Pet Group's portfolio and leverage its manufacturing, sales and distribution capabilities to scale Himalayan's product lines; financial terms were not disclosed.

Whitebridge Pet Brands, a portfolio company backed by Frontenac, has acquired Grizzly Pet Products, a maker of Wild Alaskan fish-oil based supplements for dogs and cats. Terms were not disclosed; the deal expands Whitebridge’s portfolio into the pet supplements category and combines Grizzly’s operations in Washington and Denmark with Whitebridge’s distribution and brand platform.

Regent, a Beverly Hills-based private equity firm, acquired the U.S. assets of Accell North America — including the Diamondback, Redline and IZIP brands and the U.S. distribution business for Raleigh, Haibike and Ghost. The combined U.S. portfolio will be based in Kent, Washington and operate as Alta Cycling Group, giving Regent an established distribution and direct-to-consumer platform in the cycling sector.

Promus Equity Partners’ portfolio company Quest Products has merged with OraHealth Corporation to acquire the OraCoat brand, including XyliMelts for dry mouth. The deal (terms undisclosed) expands Quest’s oral-care portfolio and is supported by mezzanine and senior debt provided by Avante Mezzanine Partners and MB Financial, with Cascadia Capital advising OraHealth.