Fundamental Brands Signs Definitive Agreement to Acquire Great American Beauty (GAB) and Palm Beach Beauté

April 28, 2026

Fundamental Brands, Inc. has signed a definitive agreement to acquire Great American Beauty (GAB) and its wholly owned licensing subsidiary Palm Beach Beauté. The acquisition brings an established fragrance business with approximately $31 million in 2025 sales and expands Fundamental Brands’ ability to scale the brands through direct-to-consumer commerce and U.S. manufacturing.

Buyers
Fundamental Brands, Inc.
Targets
Great American Beauty (GAB), Palm Beach Beauté
Platforms
Fundamental Brands, Inc.
Location
Florida, United States
Transaction Type
Buyout

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