Private Equity Firm Business Services

L2 Capital

Devon, Pennsylvania, United States

L2 Capital is a family office and boutique private equity firm in Devon, Pennsylvania. It invests in niche lower middle-market leading consumer and business services companies, using a differentiated operations-focused strategy centered on founder/entrepreneur-led businesses and breakthrough growth frameworks.

Focus Areas
Lower middle-market buyouts, Operations-led value creation, Consumer and business services investing
Website
l2capital.net

Tracked deals

11

11 tracked deals across 2017-2025.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

6 buyout · 4 addon · 1 recapitalization

L2 Capital Acquisition Volume by Year

Last 8 years

Acquisition volume by year Annual acquisition counts for the last 8 years for L2 Capital. 1 2017 1 2018 1 2019 2 2021 1 2022 1 2023 3 2024 1 2025

Supporting Data

Recent Transactions

  • Buyer
    Full Spectrum Franchise Consulting, L2 Capital
    Target
    FranDevCo
    Industry
    Consulting
    Type
    Addon

    Full Spectrum Franchise Consulting, a portfolio company of L2 Capital, has acquired FranDevCo, a franchise development and sales organization headquartered in Cornelius, North Carolina. The acquisition expands Full Spectrum's franchise consulting, development, marketing and lead-generation capabilities and brings experienced franchising leaders Rob Weddle and J. Patrick Galleher onto the board of Full Spectrum.

  • Buyer
    L2 Capital Partners, Oxer Capital Partners, Salem Investment Partners
    Target
    Kosmos Q, LLC
    Seller
    Darian Khosravi
    Industry
    Food & Beverage
    Type
    Buyout

    L2 Capital completed the acquisition of Kosmos Q, a premium barbecue brand founded by Darian Khosravi, and appointed Scott Jensen as CEO. Oxer Capital Partners and Salem Investment Partners provided debt financing and co-invested; Generational Equity advised the seller. Terms were not disclosed.

  • Buyer
    L2 Capital, Merion Investment Partners, Salem Investment Partners
    Target
    The iFranchise Group, TopFire Media
    Type
    Buyout

    L2 Capital has made a strategic investment in The iFranchise Group and TopFire Media, a combined franchise consulting and digital marketing platform that serves franchisors. Merion Investment Partners and Salem Investment Partners co-invested alongside L2, with debt financing provided by First Bank of New Jersey; terms were not disclosed.

  • Buyer
    L2 Capital, Merion Investment Partners
    Target
    Robbins Sports Surfaces, Inc.
    Seller
    Robbins family (multi-generational owners)
    Type
    Buyout

    L2 Capital has completed the acquisition of Robbins Sports Surfaces, a Cincinnati-based, vertically integrated manufacturer of hardwood sports and dance flooring founded in 1894. Merion Investment Partners co-invested and PNC Business Credit provided debt financing; terms were not disclosed.

  • Buyer
    L2 Capital, Farragut Capital Partners, Oxer Capital, Salem Investment Partners
    Target
    Open World, Inc.
    Type
    Addon

    L2 Capital's portfolio company Family Quest (the operator of Jurassic Quest) acquired Open World, Inc., the touring operator behind Brick Fest Live, to expand its family-entertainment touring platform. Farragut Capital Partners provided subordinated debt and equity to Family Quest to support the acquisition and refinance the company's existing debt, with Oxer Capital and Salem Investment Partners co-investing.

  • Buyer
    Rugs Direct Holdings, LLC, L2 Capital Partners
    Target
    Lightopia, LLC
    Industry
    E-Commerce
    Type
    Addon

    Rugs Direct Holdings, backed by private equity firm L2 Capital Partners, has acquired Lightopia, an omnichannel lighting retailer with retail showrooms and an ecommerce store in Southern California. The deal expands Rugs Direct's product offering into the lighting category as an add-on to its home furnishings ecommerce platform to drive category expansion and cross-selling opportunities.

  • Buyer
    L2 Capital Partners, Salem Investment Partners, Oxer Capital
    Target
    YakAttack, LLC

    L2 Capital Partners recapitalized YakAttack, a vertically integrated designer and U.S. manufacturer of kayak fishing accessories headquartered in Farmville, Virginia. Salem Investment Partners and Oxer Capital provided debt financing and co-invested; terms were not disclosed. L2 said it will partner with founder Luther Cifers and management to expand product development, sales channels and distribution.

  • Buyer
    L2 Capital Partners
    Target
    Ecotone, Inc.
    Type
    Buyout

    L2 Capital Partners has acquired Ecotone, Inc., a Forest Hill, Maryland-based provider of ecological restoration design, engineering, and construction services. The private equity firm will partner with Ecotone's leadership to accelerate growth and expand the company’s restoration, mitigation banking, and stormwater management capabilities across government and private markets.

  • Buyer
    L2 Capital Partners, Capitala Group
    Target
    Jurassic Quest Holdings, LLC
    Type
    Buyout

    L2 Capital Partners has acquired Jurassic Quest Holdings, a leading family entertainment company that produces large-scale interactive dinosaur-themed touring events. Capitala Group provided senior secured debt and co-invested to support the transaction; Jurassic Quest is based outside Houston, Texas, employs roughly 100 full-time staff, and attracts over 1 million attendees annually. Terms were not disclosed.

  • Buyer
    L2 Capital Partners
    Target
    Winchester Carpet & Rug Co. (Rugs Direct)
    Seller
    Shareholders of Winchester Carpet & Rug Co.
    Industry
    E-Commerce
    Type
    Buyout

    Devon, PA-based private equity firm L2 Capital Partners has made a majority equity investment in Winchester Carpet & Rug Co., which operates the e‑retailer Rugs Direct. Dinan Capital Advisors served as exclusive financial advisor to Rugs Direct and its shareholders on the transaction; Rugs Direct is a leading online seller of area rugs and home décor with a catalog of more than 180,000 rugs.

  • Buyer
    Require Holdings, LLC, L2 Capital Partners
    Target
    Service 1st Valuation and Settlement Services, Inc.
    Location
    United States
    Type
    Addon

    Require Holdings, the portfolio company of L2 Capital, has acquired Service 1st Valuation and Settlement Services, Inc. as a wholly-owned subsidiary. The add-on expands Require's technology-enabled real estate transaction and valuation capabilities; terms were not disclosed.

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