Marketing & Advertising Add-on Acquisitions in 2026

OneMagnify, a Crestview Partners–backed AI-enabled marketing platform, has acquired the Performance Marketing business of Optimal to integrate Optimal's performance media expertise and proprietary audience data into OneMagnify's platform. The acquisition expands OneMagnify's paid media capabilities across programmatic, CTV, paid search, paid social, and marketplace advertising; financial terms were not disclosed.

Marketplace-focused agency Podean has acquired Ad Advance, a Duluth, Minnesota–based retail media agency, from Permanent Equity. The deal—facilitated by Podean's private equity partner Mountaingate Capital—adds Ad Advance’s Streamline technology and retail-media/DSP capabilities to Podean’s global marketplaces platform and was announced as creating a combined business with ~260 staff across 17 countries.

Impact XM, a portfolio company of The Riverside Company, has acquired Jack Morton from Omnicom in a transformative add-on that combines two leading experiential and live-event marketing agencies. The combined business will operate under the Jack Morton name and expands global scale, capabilities and talent across creative, digital, production and measurement to serve major brand clients across 20 offices worldwide.

Spotlight AR, a Stone-Goff Partners portfolio company, has acquired Captivate Collective, a customer marketing and advocacy consultancy. The add-on expands Spotlight's capabilities to deliver an end-to-end "Influence Orchestration" offering that unites analyst relations, customer advocacy, and AI-driven discovery for B2B customers.

Supreme Group, a Trinity Hunt Partners‑backed healthcare and life sciences marketing and communications platform, has acquired Broth, a science‑first creative agency. Broth will join Supreme Group's Brand + Creative vertical to add scientific rigor and evidence‑driven strategy for complex therapeutic commercialization and launch work.

XR, an advertising-operations platform, has acquired UK-based business affairs specialist Telly Traffic to strengthen its UK advertising operations and compliance capabilities. Telly Traffic's London-based team will join XR and continue operating from its London office as part of XR's expanded business affairs offering to support advertisers and agencies across linear TV and connected TV.

Residence, a Gemspring Capital-backed global creative network, acquired OK COOL, a social-native creative agency with teams in London, New York and Sydney. The add-on expands Residence’s social strategy, creator partnerships, always-on content and measurement capabilities while allowing OK COOL to operate under its existing brand and leadership.

OuterBox, a portfolio company of WILsquare Capital, has acquired GRO Marketing, a Tuscaloosa-based digital performance marketing agency specializing in multifamily, student housing and senior living clients. The add-on strengthens OuterBox's vertical capabilities and performance marketing expertise to better serve residential community property management companies and ownership groups.

Phoenix-based IdentiBrands Powered by Proforma has acquired Absolute Ink Promotional Products Inc., a Phoenix promotional-products distributor founded in 1999. Financial terms were not disclosed; the deal is an add-on acquisition intended to expand IdentiBrands’ product offering and customer base within the Proforma distributor network.

New York-based holding company 617 Collective has acquired Nominee Design, an Oklahoma City-based strategic brand and creative studio. The deal adds Nominee to 617 Collective's founder-led agency platform; Nominee will continue operating under its existing name and leadership with no anticipated staffing or client changes. Terms were not disclosed.

Gateshead-based SaleCycle, backed by BGF, has acquired French on-site personalisation and conversion optimisation specialist BEYABLE to create a combined full-funnel European martech platform for enterprise e-commerce brands. The deal expands SaleCycle's product suite (identity resolution, behavioural intent scoring, on-site personalisation, A/B testing and remarketing) and aims to accelerate international growth while emphasising strong European data governance.

Curion, a Summit Park portfolio company, has acquired Blue Yonder Research, a Leeds-based market research agency specializing in R&D and innovation insights. The acquisition expands Curion's global delivery capabilities — adding Blue Yonder's Sense:Lab outsourced delivery model and strengthening services across CPG end markets; financial terms were not disclosed.

Domaine Worldwide, a global Shopify design and development practice backed by BV Investment Partners, has acquired Pattern, an award-winning digital design agency focused on commerce brands. The acquisition combines Pattern’s brand and experience design capabilities with Domaine’s engineering and delivery operations to expand experience-first digital commerce offerings; terms were not disclosed.

2X, a PE-backed Marketing-as-a-Service (MaaS) and go-to-market (GTM) orchestration provider, has acquired The Kiln, a Brooklyn-based Clay partner specializing in GTM engineering and RevOps. The acquisition expands 2X’s capabilities from marketing execution to full GTM orchestration and scales The Kiln’s Clay expertise to enterprise clients as an add-on to 2X’s PE-backed platform.

Geiger GmbH has acquired two German promotional-products specialists, S&P Werbeartikel (Düsseldorf) and UP Werbemittel (Münster), effective January 2026. The deals expand Geiger's European platform, provide integration with its German headquarters in Senden, and support succession planning while creating new opportunities for employees and customers.