Consumer Products Acquisitions in Utah

Acme United Corporation has acquired the assets of SLED Distribution, LLC, which does business as My Medic, for $18.7 million. My Medic, a North Salt Lake, Utah-based direct-to-consumer supplier of tactical, trauma, and emergency response products with roughly $19 million in 2025 revenue and about 40 employees, will continue operating in Utah as Acme expands its product offerings and distribution in the U.S. and Canada.

A syndicate of global investors led by Snapdragon Capital Partners, with financing provided by funds managed by Strategic Value Partners (SVP), has acquired Better Being Co. HGGC has sold its remaining stake and exited the business after an eight-year partnership; the new investors committed a financial reserve to support near-term acquisitions to expand Better Being's brand portfolio and global reach. Better Being, a vertically integrated manufacturer and marketer of dietary supplements and personal care brands (including Solaray and Zhou Nutrition), is headquartered in Utah and employs nearly one thousand people.

Kingdom of Threads has acquired the TTRPG (tabletop role-playing game) merchandise line from Storymakers Trading Co., expanding its product catalog beyond bookish merchandise into gaming-themed pins, stickers, washi tapes, and greeting cards. The Storymakers brand name will continue under new owner Marie Criddle, who will focus on the fantasy-style state map collection; founder Tomi Ann Hill has transitioned the TTRPG product line to Kingdom of Threads so she can move into a new chapter.

Twin Star Home, a Z Capital Group-backed omnichannel home furnishings platform, acquired Walker Edison’s assets after Walker Edison filed for Chapter 11 and Twin Star emerged as the successful bidder in a court‑supervised auction. The deal will integrate Walker Edison’s e-commerce capability and design pipeline into Twin Star Home to expand omnichannel reach, sourcing, and distribution across multiple product categories.

Escalade, Inc. announced the acquisition of the Gold Tip business, including the Bee Stinger line, from Revelyst Inc. The deal adds precision carbon arrows and premium stabilizers to Escalade’s archery portfolio to strengthen its position in the archery and bowhunting market and better serve dealers, distributors and retailers.

Shaklee Corporation has acquired substantially all of Modere’s business through a subsidiary, including Modere’s trademarks, patents, product formulas (notably Liquid BioCell Collagen and Trim), manufacturing and testing equipment, and related inventory. The deal includes an exclusive license to sell Liquid BioCell Collagen; Modere products will be sold through Shaklee’s ambassador network and Shaklee.com starting May 28, 2025.

Bridges Consumer Healthcare, a Charlesbank-backed consumer healthcare platform, has acquired KT Tape, the leading kinesiology tape and recovery products brand, from Palladin Consumer Retail Partners. The add-on expands Bridges' OTC pain-relief portfolio and positions KT Tape for additional investment in demand generation, product innovation and omnichannel distribution; terms were not disclosed.

Global home-furnishings company Surya has purchased Salt Lake City-based outdoor furniture seller RST Brands as a going-concern following a turnaround led by Tiger Group’s Advisory Services. The acquisition expands Surya’s outdoor furnishings capabilities and market share; RST sells direct-to-consumer and through major retailers and marketplaces including Wayfair, The Home Depot, Costco, Target, Lowe’s and Amazon.

All-In Nutritionals, a Springfield, Ohio-based natural supplements company, acquired Agape Herbals LLC, a Salt Lake City herbal supplements maker, in an all-cash asset purchase finalized in September. The deal expands All-In Nutritionals' product portfolio and brings Agape's gut-health and immunity product lines and R&D talent into the buyer's manufacturing and product development operations.

WM Partners, through its fund HPH III Investments, LP, has acquired Allergy Research Group LLC (ARG) from Kikkoman Corporation. ARG is a practitioner-channel focused supplements company (with a UK Nutri-Link subsidiary); terms were not disclosed and the deal is positioned as the first acquisition for the HPH III fund to build a natural consumer health portfolio.

Solo Brands, Inc. (NYSE: DTC) has acquired TerraFlame, a maker of clean-burning indoor and portable fireplace products. The acquisition adds indoor fire products to Solo Brands' DTC and wholesale portfolio and brings TerraFlame's founder-led team into Solo Brands to support growth across e-commerce and retail channels.

NRG Energy has agreed to acquire Vivint Smart Home in an all-cash transaction valued at $12 per share (approximately $2.8 billion in cash plus assumed debt, $5.2 billion total enterprise value). The acquisition expands NRG's consumer-focused strategy by adding Vivint's smart-home platform, subscription-based monitoring, and approximately 1.9–2.0 million customers to NRG's portfolio, delivering recurring revenue and cross-sell opportunities.

Purple Innovation, Inc. (NASDAQ: PRPL) has acquired Intellibed, a sleep health and wellness company known for its Gel Matrix mattress technology. The deal consolidates related gel/IP under Purple, expands Purple’s premium-to-luxury product range, and aims to accelerate product development and market reach while retaining Intellibed employees.

Pure for Men, an Austin-based DTC wellness and personal care brand, has acquired Take Two, a best-selling fiber supplement sold on Amazon. The acquisition will integrate Take Two into Pure for Men's product portfolio and expand the company's reach in digestive-health and LGBTQ+ focused wellness markets.

Peterson Partners (Peterson Private Equity) has made a growth capital investment in Pupford, a Utah-based direct-to-consumer pet brand that offers training content, an app, and dog products including training treats. Founders Mike Steele (CEO) and Jake Young (COO) will remain in place, and several consumer/pet-industry executives co-invested; proceeds will be used to accelerate brand development, product-line expansion, channel growth, and strategic hiring.

Channel Op, an Amazon account management and e‑commerce agency, has acquired beauty and haircare brand N+B from founder Lisa Barlow for an undisclosed amount. The brand, launched by Barlow in 2018 and carried at major retailers including Walmart, Sally's, Target and Amazon, will be integrated into Channel Op's portfolio to support ongoing growth.

Thirty Three Threads, a San Diego-area activewear company, has acquired Vooray, a maker of duffels, backpacks, totes and accessories, to expand its product offering into bags and accessories. The acquisition will integrate Vooray into Thirty Three Threads' portfolio and enable Vooray to access wholesale channels and broader distribution.

Alliance Consumer Group has acquired substantially all assets of the HALO operating unit from ZAGG Inc., adding HALO's portable power stations, accessories and IP portfolio to ACG's product lineup. ACG will relocate HALO corporate operations from Salt Lake City, Utah to its Fort Worth, Texas headquarters while retaining HALO regional operations in Hartford, Connecticut; the deal expands ACG's consumer portable power capability and complements its existing outdoor and lifestyle brands.

Harry's, Inc. has entered into a definitive agreement to acquire Lumē Deodorant, LLC, a doctor-developed direct-to-consumer personal care brand focused on all-over body odor solutions. The acquisition — the first for Harry's Labs — will bring Lumē's product portfolio and team into Harry's platform to scale the brand across DTC and omni-channel channels; the transaction was expected to close by the end of 2021 subject to customary conditions.

Husqvarna Group agreed to acquire Orbit Irrigation from Platinum Equity in a transaction valuing Orbit at approximately $480 million. Orbit, a Salt Lake City–based maker of residential watering equipment and smart B-hyve devices (about 1.4 million connected devices), will join Husqvarna's Gardena Division to create a global leader in residential watering.

Cotopaxi, a Salt Lake City–based outdoor gear and apparel brand, secured a growth investment led by Bain Capital Double Impact to accelerate global omnichannel growth, sustainable product initiatives, and social impact programs. As part of the investment, Cecilia Chao of Bain Capital Double Impact will join Cotopaxi’s board to support the company’s expansion and mission-driven strategy.

L Catterton has agreed to acquire a majority stake in Beauty Industry Group (BIG), a Salt Lake City–based platform of hair extension brands. Existing shareholders — including HGGC, CEO Derrick Porter, and the management team — will reinvest and retain a meaningful minority stake as L Catterton partners with BIG to accelerate brand building, DTC expansion and international growth.

Monomoy Capital Partners has agreed to acquire Liberty Safe Holding Corporation, a Payson, Utah-based designer, manufacturer and distributor of branded and private-label home and gun safes. Liberty Safe operates a large independent dealer network and sells through national sporting goods and home improvement retailers, employing approximately 425 people.

MacNeill Pride Group (MPG), a portfolio company of Centre Partners, has acquired Klymit, a Kaysville, Utah-based designer and manufacturer of lightweight outdoor sleeping pads, tents and camping accessories. The deal expands MPG's outdoor recreation platform alongside recent purchases of GCI Outdoor and ORCA; terms were not disclosed and Klymit CEO Cory Tholl will remain with the company.

Performance nutrition company Momentous has merged with human performance brand Amp Human; the combined business will operate under the Momentous brand. The merger brings together Momentous's supplement lineup and Amp Human's flagship PR Lotion and expands the combined company's product portfolio, athlete partnerships and R&D work (including ongoing innovations with the U.S. military).

Firelight Capital Partners completed a recapitalization investment in Chalk Couture, a Draper, Utah–based premium DIY craft home décor brand. Intrepid served as exclusive financial advisor to Chalk Couture; the investment will support the company's next stage of growth, including its direct-to-consumer and subscription businesses and expansion domestically and abroad.

ICON Health & Fitness announced a $200 million growth investment led by L Catterton, with existing investor Pamplona Capital Management also participating. The funding will accelerate growth of ICON’s connected fitness business — including brands NordicTrack, ProForm and Freemotion — and expand its iFit subscription platform.

Abacus Health Products acquired the principal assets of the companies owning the Harmony Hemp brand for aggregate consideration of US$5.5 million payable in cash and subordinate voting shares over 24 months. Harmony Hemp, based in Salt Lake City, is a CBD-infused personal care brand with distribution in more than 4,000 U.S. retail locations and generated approximately US$2.2 million of revenue in 2019; the brand's founders will join Abacus' senior management and the acquisition was completed through Abacus' wholly owned subsidiary Abacus Wellness, Inc.

Isagenix International, a Gilbert, Arizona–based health and wellness company, has acquired Zija International, a direct-selling nutrition and personal-care company based in Lehi, Utah. The deal will add Zija’s plant-based product portfolio and distributor base to Isagenix’s operations, expanding its customer/associate footprint and product offerings globally.

Youngevity International, Inc. completed the acquisition of the assets of BeneYOU, LLC effective November 1, 2019. The deal brings BeneYOU’s brands — including Jamberry, Avisae and M.Global — and access to their distributor/customer database (reported as over 3 million) into Youngevity’s multi-channel lifestyle platform to enable cross‑marketing and expand its direct‑selling footprint.

HGGC sold a minority stake in Nutraceutical International Corporation to Snapdragon Capital Partners and The Maze Group, with a DWS-led investor group providing support. The investment is intended to accelerate Nutraceutical’s digital transformation and omnichannel growth while HGGC remains a significant partner; terms were not disclosed.

SnapAV agreed to acquire Control4 in an all-cash transaction valuing Control4 at approximately $680 million ($23.91 per share). Hellman & Friedman, SnapAV's majority shareholder, will invest additional equity and be the majority shareholder of the combined company; the deal was expected to close in the second half of 2019.

Global Partner Acquisition Corp. (GPAC), a special purpose acquisition company, completed a business combination with Purple Innovation, LLC, taking the comfort-technology mattress and home goods company public in February 2018. The deal renamed GPAC to Purple Innovation, Inc. and listed the combined company's common stock and warrants on NASDAQ, providing Purple with access to public markets and growth capital.

American Crafts, a Lindon, Utah-based maker and distributor of craft products, has purchased BoBunny Press, the papercrafting brand founded by Jan Lanoy in Layton, Utah. The acquisition brings BoBunny's design team into American Crafts and ensures continued production and distribution of the BoBunny product line as the founder retires.