Hightouch Acquires HeadsUp

Hootsuite Acquires Conversational AI Platform Heyday for CA$60M

August 3, 2021

AI & Machine Learning

Hootsuite acquired Montreal-based conversational AI platform Heyday for approximately CA$60 million to add enterprise-grade customer messaging and AI automation to its social commerce and customer care offerings. The acquisition integrates Heyday's conversational AI and e-commerce integrations into Hootsuite's social media management platform to enable brands to deliver personalized 1:1 messaging experiences at scale.

Hightouch Acquires Workbase

April 19, 2022

Software

Hightouch has acquired workflow-automation startup Workbase to add proactive, formula-based workflow automation to its Data Activation Platform. The acquisition brings Workbase’s team and technology into Hightouch to expand product capabilities for revenue, sales, and marketing operations use cases, particularly for product-led growth workflows.

Uptiq.AI Acquires UpSwot

December 2, 2024

Software

Uptiq.AI has acquired UpSwot to integrate UpSwot's Financial Data Gateway into Uptiq's AI Workbench, enhancing data integration and enabling AI agents to query and embed third-party accounting, banking, payroll, ERP, and CRM data. The acquisition strengthens Uptiq.AI's enterprise AI platform for financial institutions and accelerates product capabilities for use cases such as personalized customer interactions, loan origination, compliance, and portfolio management.

Eerly AI Acquires RehvUp Technologies

February 14, 2026

Cloud & SaaS

Eerly AI has acquired RehvUp Technologies to integrate RehvUp's productivity and engagement intelligence into Eerly AI Studio, enabling organizations to connect employee engagement signals to measurable productivity outcomes. The deal strengthens Eerly AI's execution-focused enterprise positioning by combining workflow automation with employee context and engagement insights to accelerate AI-driven outcomes.

Hightouch Acquires London-based Knowledge Management Startup Whatis

July 26, 2022

Cloud & SaaS

Hightouch has acquired London-based knowledge management startup Whatis to integrate Whatis’ warehouse-centric knowledge and data sharing capabilities into Hightouch’s Data Activation platform and expand its presence in Europe. Terms were not disclosed; Whatis co-founders Hugo Darwood and Mitchell Friedman will join Hightouch as part of the deal.

Keywords Studios Acquires Helpshift

December 5, 2022

Cloud & SaaS

Keywords Studios acquired Helpshift, a San Francisco–based conversational customer service platform, in a deal valued at $75 million. Helpshift will be integrated into Keywords' Player Support business and combined with Keywords' Kantan AI studio to expand multilingual, AI-driven player support and customer engagement capabilities.